The Rhetorical Analysis Of Lyndon Johnson's Cold War
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Lyndon Johnson´s speech was presented in 1965 at Johns Hopkins University. He was the successor of President, J.F. Kennedy. During this time, the Cold War was taking place in the world. It consisted of a state of tension between the Soviet Union and the United States that took place from 1945 until 1991. Even though they never fought directly against each other, it affected the rest of the countries. Conflicts occurred due to the different ideologies they had, which were capitalism and communism. At the moment the speech was addressed, Vietnam was politically divided in two. The northern part of the country that was supported by the Soviet Union while the southern one was supported by the United States. Johnson´s speech tried to increase the amount of American citizens that were fighting in the war helping the south. Obviously, the text can be read and interpreted differently by two different readers. For example, the members of the government approved the speech as it brought social and economic prosperity to the country. But some citizens weren’t pleased being pressured to fight for a country that was not their own.
Johnson, in order to persuade citizens to act how he wanted, used different techniques involved in the language of persuasion. Their use is the reason why the theme of the speech is the government’s manipulation of the citizens through the use of language. It is accompanied with tones that cause reactions on the receptors. When he said “We will do everything