The Rhetorical Analysis Of Sarah Mclachlan Animal Cruelty

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Thousands of animals across the United States are being beaten, starved, abandoned, and left to defend for themselves. Animal cruelty has become a nationwide problem in today's society. In the Public Service Announcement (PSA), "Sarah McLachlan Animal Cruelty", produced by the ASPCA, this commercial persuades the audience through pathos appeals, but the PSA's representation of the appeals of ethos and logos are showing animals in America suffering from cruelty and neglect every day. The ASPCA and spokesperson, Sarah McLachlan are trying to convey a message to the public that there is an urgent need to donate money to save the lives of animals being abused and neglected. This appeal to the ethical(ethos), emotional(pathos), and logical(logos) senses of the audience to expose the evils of animal cruelty and convey to the audience that animals are in need of help.
One way the "Sarah McLachlan Animal Cruelty" shows the organization's credibility is by using a celebrity, Sarah McLachlan as their spokesperson. She is a highly recognizable person and her
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While "Sarah McLachlan Animal Cruelty" had emotionally attracted the audience through the use of pathos, there was still a lack of similarity and connection with the audience. When Sarah McLachlan sat on the couch, she could have begun to tell a quick story because, stories can be the quickest way to a greater emotional connection with the audience. With the use of a story it would also begin to share similarities between Sarah and the audience. Also, by adding more visuals in the PSA, such as showing more affection towards the dog, would create a connection with the audience on a more personal level. Not to mention there is a lot of sensitive content in the PSA, and by potentially adding humor of some sort to lighten up the mood, it could cause the audience to become more

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