The case study, “The Rise and Fall of Carly Fiorina” discusses Carly’s controversy leadership after she was chosen to be a CEO by the top management in Hewlett-Packard (HP) company for a good long 6 years of work. Carly’s leadership has shown her behaviors clearly and precisely through many articles. The founders of HP, Bill Hewlett and David Packard, and successor of Carly, Mark Hurd have carried out different types of leadership style from Carly. Based on this discussion, it will be against the impact of traits, motives and as well as characteristics moved by these leaders with good their performance in leading this company. A leadership quality like gender neutral is one of the issues that are covered in this discussion. The differences between a female leader and a male leader and also their differentiates behavior implies the company towards several situations.
Leadership traits & characteristics
Carly’s leadership characteristic is defined as a celebrity CEO. From her experience dealing with entertainment stars in electronics shows to promote HP products, she took delight in media attention. She is also well known in business magazines. Being a celebrity CEO, she plays an important role to a big organization when the organization is in trouble. A star CEO can improve the value of the organization (Wade et al. 2006, p. 644). However, celebrity CEOs focus less on traditional business executives or following the company culture but they