Advertising Advertising is a very important marketing effort .every brand advertises its products on different TV channels , web sites, social media , newspapers , magazine , to promote those products. 3. Free samples Sometimes a brand allows a customers to try its product without paying money .it gives free sample the customers .it is another very important effort of marketing. 4. Publicity It is a marketing effort .
Firstly an advertising communication strategy has to provoke an emotion in the possible consumer when sending out a message about the product. Secondly once this emotion has been created, you want your potential customer to think about what you have to say, and the third objective is that you want them to take action such as purchasing your product. (Alisa Burris; n.d.). When we look at PR and communication strategy in an organisation, we can say that PR is responsible for promoting an organisations activates and releasing them to the public, they need to communicate a positive outlook on an organisations image and give an
Promotion included advertising, personal selling, publicity and sale promotion. It is one of the basic ideas of marketing. Later there have also been extensions of the traditional 4 P’s model. (Waterschoot & Den Bulte 1992, ; Webster 2005, ) When marketing is seen as the 4 P model, it means that marketing is seen as purely operational. .
Marketing covers public relations, advertising, promotions, and sales. The process of introducing and promoting the product or service into the market and inspires sales from sales is known as marketing. The act of buying or the actual deal of customers purchasing the product or service is called sales. Since the aim of marketing is to sort the product or service extensively known and renowned to the market, marketers must be imaginative in their marketing activities. In this modest nature of many businesses, getting the product observed is not that
• The salesman can weigh the effectiveness of advertising when he makes direct contact with the consumers. Benefits to Community or Society • Advertising, in general, is educative in nature. In the words of the late President Roosevelt of the U.S.A., “Advertising brings to the greatest number of people actual knowledge concerning useful things: it is essentially a form of education and the progress of civilization depends on education.” • Advertising leads to a large-scale production creating more employment opportunities to the public in various jobs directly or indirectly. • It initiates a process of creating more wants and their satisfaction higher standard of living. For example, advertising has made more popular and universal the uses of such inventions as the automobiles, radios, and various household appliances.
INTRODUCTION Marketing is a method of informing a product or service value to consumers in order to sell the said product or service to the end consumer. Marketing can be viewed as one of th e important functions in an organization. Marketing involves step-wise procedures of generating a product value, communicating and reaching out the value to the consumers. Marketing also leads to customer relationship management, which is vital for any organization. Marketing also involves other factors such as target markets, market segmentation, buyer behaviour and others.
In this day and age advertisements are of great significance. It is the essential of any product or service. Advertisements can translate the idea or product or service into success by allowing the maximum number of consumers to get a chance to know about the product, in short it is one of the best modern methods to create awareness and thereby need. Advertising, when done properly is a safe bet when to appeal to a large chunk of the target audience in one go. Advertising can be done through different modes.
Because of its influence, it is evident that advertising plays a dominant role in redefining and forming gender roles and gender stereotypes. Overall, advertising can manipulate ideals in society and contribute to the formation and development of gender roles along with gender
Nowadays, people are exposed to the advertising process wherever they are. Advert is financed by businesses and employs an openly sponsored, non-personal message. The message, that advertiser has control over, is not directed to a particular individual but rather to a group of recipients. Advertising is not only a tool created to reach people economy-wise, but most of all is a device of establishing and maintaining social, cultural, political or even psychological contact with exposed people. Economy-wise, advertising carries two functions: (1) to persuade potential customers, (2) to provide information.
However, the marketers can do the jobs scope of public relations but it cannot replace the public relations practices entirely. For an example, marketing pay to have messages placed in newspaper, radio, TV, magazine and so on but public relations is free to publish the article that features your company because it has no placement costs. Public relations allows the professionals to get evidently for a private operation without paying a media company a single cent. This is one of the major advantages of public relations. Even though it is free but public relations practice need to keep in touch with the media people in order to build a good relationship and reputation for your company.