The objectives of these marketing strategies is primarily to make profits and this could only be done if it adds concrete value to the Project comparing to competitors and it could sell to a large enough market. 2. Target group:- Prior to delving into the marketing strategy to be put in place for the Project. It has to be determined the potential target to whom these marketing strategies are intended to be targeted at. It comprises two categories:- 2.1 Investors of LRCH and UK regulatory authorities for strong justification for the start up of the Project ; and 2.2 To convince the potential patrons to visit the Project, hence attracting revenue for LRCH and taxes for the UK regulatory authorities.
Tourism has now become a significant contributor to our economic prosperity by its contribution to Malaysia Gross Domestic Profit (GDP). It plays important roles in the socio-economic development of our country. The Ministry of Tourism and Culture has actively promoted both domestic and international tourism. The rising significance of tourism industry in terms of its arrivals and receipts has encouraged the government to take several steps time to time for the development of tourism industry. Many national tourism policies are drafted and actions plans are adopted in this regard.
Marketing communications are known as the most visible aspect of the marketing mix that helps to enhance the brand awarness of the company. In order to prosper in the long term, any company needs to develop an effective marketing campaign to maintain the interest of the existing customers as well as to attract the potential buyers (Cai & Huang, 2011). Mass marketing is highly effective tool to catch the attention of the million buyers, however it will not help to construct the relationships with them. Therefore, the more personal communications needed, such as direct marketing, to understand the consumer’s needs. However, the integration of communication tools helps to overcome both challenges, as the mix helps to create the brand awarness
STRATEGIC MANAGEMENT AND THINKING Hotels that want to be in the competitive market work through strategic thinking and management. It requires the adoption of strategic planning for attracting the tourists and marketing them the best. Conquering the position on the tourist consumer market is an enduring procedure and therefore has a requirement of strategic management and thinking. Strategic management is a process for future that pursues the attainment of setting the goals for implementing and formulating long-term strategies to have a positive outcome. Considering El Gouna, the strategic thinking, and management involved the competitive advantage through the type of tourism offered segments that are added and the products that would be provided.
Introduction The use of celebrity endorsements in advertising has become a trend and a perceived winning formula of corporate image building and product marketing. As existing media get increasingly cluttered, the need to stand out has become paramount and celebrities have proved to be the ideal way to ensure brand prominence. Academic researchers have conducted sufficient empirical research to express the benefits of product endorsement, in addition to the intuitive arguments that rationalize this practice (Till and Shimp, 1998). Celebrities have the potential of helping the advertisements stand out from the surrounding clutter, guiding towards an improved communicative ability by cutting through excess noise in a communication process (Sherman,
According to the research, it has shown that tourism industry in Malaysia is important in economic and social development. Tourism industry is important in culture exchange which helps the combining of cultures and creates a better understanding among people from different regions and countries. It also important to promote Malaysia to the worlds and attract more foreign tourists travel in Malaysia. Increment of foreign tourism travel in Malaysia will increase the nation income, increase the job opportunities and help other industries to grow together. Tourism industry is also important to increase GDP.
Changes brought by the development of tourism can be seen in such aspects as natural resources, environment, consumption patterns, socio-economic systems, as well as pollution degree. Correspondingly, sustainable tourism has become an issue top on the agenda for the survival of the whole industry. However, before rushing into any actions, it is important first to understand the definition of sustainable tourism. Basing on UNEP and UNWTO (2005), sustainable tourism can be defined as “Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities”. Suggested by the definition, a balance among local environment, economy, and socio-culture must be achieved to guarantee the long-term sustainability of destinations (ibid.).
Advertisement is an important aspect in the Modern Business world, the strategy to keep the company profitable and to make maximum customers and to expand the market segment. The advertisement plays an important role. Advertising is a form of marketing communication that is used to persuade an audience to take or continue some purchase action, usually with respect to a commercial offering, or political or ideological support. It has been argued that for fast moving consumer goods advertisement plays a very important role and it also helps in developing the brand and creates a positive behavior to the brand. Advertising messages are usually paid for by sponsors and viewed via various media forms including mass media such as newspaper, magazines,
More specifically the tourism industry is particularly suitable for adoption of communicating technology because of its following features: - • Information distribution is heavily dependent upon communication technology and marketing and is characterized by the need to supply and exchange information throughout the chain of production and distribution. Communication technology helps in managing this information flow in a better and faster manner. • Perception of tourism services depends upon information provided. Tourism services are bought before the time of its use and exclusively depend upon representations and descriptions provided by the travel trade. Thus, communication transmissions are indispensable to the tourist trade.
COMMUNICATION TECHNOLOGY IN TOURISM INDRODUCTION Tourism is an industry that sells tangible product. Communication technology is important for the success of improved tourism businesses since it is only through the effective use of communication technology that tourism marketers can offer to consumer tangible products about those intangible experiences. Also, while communication technology is an essential component in the conduct of any service business, it has got an overarching role in tourism industry. Communication technology continues to change the nature of contemporary tourism. The necessary information sent/displayed to the tourists is also through the means of communication technology.