The Role Of Advertising On Tourism And Tourism
Role of Advertising on Tourism
According to Rong and Mu (2013), there are various ways to increase the market in the tourism industry. The use of a brand name in getting the public‟s attention works well or method of regional cooperation in tourism. However, the use of advertising as the primary means of success requires a carefully analysis of the tools in the fields of scientific, social and economic behavior.
Moradkhani (2014), defined advertising as the activity or profession of producing advertisements for commercial products or services. The tourism industry must use advertising as the primary tool for its professional gain. The successful promotion of tourism in each country is based on cultural values, and the professionals understanding of advertising and its values. Professional advertising can be seen as a winning tool for the economic development both inside and outside of the given country. Inappropriate, insufficient, inadequate advertising can be waste of money and energy. The advertiser is required to identify the target audience and tourism and which will increase tourism, investments and other positive behavior dependent on the volume of the advertising aimed to attract the tourists.
As per Vary (2010), another method is the use of a logo as more effective advertisement. Since a logo has a special effect visual on the reader 's mind, it can easily be distinguished from all other trademarks. For instance, Joan Miro designed the logo for Spain. The Sun and
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1064 Words | 5 PagesThese tools are utilized in the commercial for persuading the viewers of its reason, creating an image of credibility surrounding its name, as well as generating an emotional response. “Aristotle’s ‘ingredients for persuasion’ – otherwise known as ‘appeals’ – are known by the names of ethos, pathos, and logos.
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1061 Words | 5 PagesAdvertising is the best way to get a message across to a certain audience. It serves as a mean of communication of a product or service. It is broadcasted through every media around the world in order to make any product known. The brand Coca Cola is one of the most known companies in the world; their main product is a type of beverage. Throughout the years, this company has been making history with their worldwide advertisements.
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983 Words | 4 PagesUsing logos, pathos and ethos influence the people and always has a purpose of why they create the advertisement and for who. Majority of all the advertisement can be for child, teenagers, and adult. The point is cooperation’s or business has a message of representation from their companies that it makes them unique but people has to have more power of controlling how they react to advertisement and pay attention to little details. Advertisement has purpose, audience and language and in common it has persuaded, inform and
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1589 Words | 7 PagesIntroduction Sitting down and writing this essay, had me perplexed, I didn’t know where to begin and then I said ‘JUST DO IT’. A term that has many meanings such as motivation, energize, get in shape and work hard, and the first thing that comes to one’s mind is “Just Do It” which is what Nike stands for. The brand Nike is one of the most known brands for their slogan “Just Do It” which was coined in the year 1988. It is successfully known to all parts of the world with famous athletes associated with them to promote their products. Nike as a brand is such that is seen everywhere through advertisements or their reliable products they produce.
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1126 Words | 5 PagesIts aim is to delivering some value to the customers so they purchase or sell goods and/or services. Advertising, however is one of many tools used in marketing to reach and inform consumers. Of the four P’s in the marketing mix, advertising falls under ‘promotion’. Some other marketing tools are public relations, sales promotions, directing marketing and personal selling. There are various types of advertisements, among them political, public service, retail and directory.
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747 Words | 3 PagesAdvertisements can get old very quickly; they are usually repetitive, boring, and a waste of everyone’s time. People are getting better at ignoring advertisement, but occasionally, some brilliant advisement can be stuck in one’s head. One advertisement for Orion Telescopes was particularly interesting. With just three images, the moon, the American flag, and the Made in China on the flag, it captured the capability of their product and added an ironic twist at the end. The simplistic design, the clear message, and the interesting layout works great together to promote their telescope, and intrigue their American consumer.
Apple Advertisement Analysis
739 Words | 3 PagesIn conclusion, the advertisement uses ethos and logos to convince customers to buy the phone. Logos are used to prove to the customers why they should trust Apple electronics. Ethos is used to convince the customers or consumers to buy an Apple device by using a famous celebrity. Now, Apple is very famous throughout the
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1157 Words | 5 Pages2 LITERATURE REVIEW Several studies have been made on the branding of Institution especially, higher Institutions which includes Universities, Colleges and Business Schools. The importance of branding is well recognised in the branding literature. This chapter starts with a definition of key words in order to understand the terms of discussion and theoretical concepts relevant the research topic. The key words includes strategic positioning, brands, branding, business school, corporate branding, brand image and reputation and brand strategy, stakeholders.
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974 Words | 4 PagesAdvertisement is a method of mass promotion that’s typically used by different firms to reach large groups of potential consumers to persuade and inform them about a particular brand of product or service through oral or visual message. This means that the aim of any advertising is to differentiate and deliver various information about the product and the company to the prospective and existing consumers, it is therefore vital to make the message of the advertising effective, clear, focused and singular to make it easy for the target customers to hold on to it and catch it; as this provides a basis for
Jessica Young's Speech On Graphic Design
985 Words | 4 PagesThere is more to say in an ad or magazine if we tend to look just beyond the logo itself. She give us a few examples such as “Walt Disney” and the “Starbucks” logos which are known nationally across the world. These design are easy to identify also very common to us, and then shows us not very common ones such as “mitsubishi” which is a type of car and then “WRV” which is wave riding vehicles which are tougher to spot out. Graphic design is a skills and art of combining texts and pictures as advertisements, magazine or books, but there is actually little fun design to it to this.
Evolution Of Tourism
1649 Words | 7 PagesA time before the introduction of Internet, the consumer would visit a travel agency to review the tourist information, usually conveyed through the travel brochure, and select the options that most interested him. Today, one can no longer speak of this kind of tourism. The growing world population, evolution of tourist behavior and introduction of the internet has expanded the
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