Cultural Effects of Media The relationship between mass media and popular culture has always been controversial in the social sciences. While political economists highlight the role of the media industry in the creation of popular culture in the twentieth century, some scholars argue that popular culture is actually the creation of the populous itself. Reflections and Recommendations The first deals with perceptions of control. in the Middle East, the perception that the media are controlled either publicly or privately for specific purposes leads to an erosion of public credibility. In the Middle East, many people ignore their own countries’ media because of perceived regime controls.
It does more than report information and entertainment as it also presents us with views of human beings, events, issues, and cultural life. Therefore, most of the national media are trying to emphasized people by using an attractive advertisement. This is the reason that people are conducted by the mass media for modern culture. People tend to believe in media which lead to culture change. On the other hand, culture can be defined as the beliefs or values by making sense of our experiences, also concerns how we communicate these values and ideas through mass media.
The mass media is the source of all information sought community and is one form of communication today. Communication is defined as a reformulation of an idea not only the information society just to pass information from the source to the public or society, but by using a manual with the symbol, slogan, or the main theme as well. The mass media as a communication tool has an influence on political, relating to political communication. Political communication itself is a form of communication that governs the activities of actions and attitudes humans in situations of conflict which is based on the consequences (Jalaluddin Rachmat, 1989: 5). In political communication, mass media have a position and role as a transmitter which is a wide variety of political messages other parties outside itself, as well as the sender of political message created (constructed) by the reporters to audience.
Digitalization of the technologies as well as the Internet has made it possible for us to seek, share and assimilate any information around the world within a fraction of a moment. Due to such advancements, media technology has been able to open the doors for realms of new and unending possibilities in the coming years and hence we know that this is just the beginning of Globalization and we have much more to see. Media’s role has always been to provide to the masses from every background, culture and class a clear-cut reality and perspective of the scientific, social, cultural, educational and political world. This nature of media, which makes it easily accessible to all the people in every part of the world on a “real time basis”, results in its global nature and because of its this fundamental power to reach a large number of people in every part of the world in a single micro-moment to basically convey a message or address any situation is what really makes media totally global in today’s
In the society we live today we are being driven by technology and with that the media, not just being used around the world by the people but also being used in politics. At the beginning of history the media wasn't that well known as now in days because there weren't that many technological advances that allowed them be so invested in it.The power that the media has had in politics has been increasing over time as it has helped when campaigning and has helped get people move involved in politics and become more informed of what is happening.The media is very powerful in politics because it has become a useful tool to use as it helps reach a wide range of people, it's a free resource and it gives people a voice and a choice and lastly it reveals
Because of its inherent ability to reach large number of public, it is widely used to convey message to build public opinion and awareness. The media has the power of educating people, the good and the bad. Since it affect the eyes, the ears and the mind simultaneously nothing can overcome the influence of the media. The media in the advanced society should perform a noble mission of enlightening people and discourage sectarian, communal and divisive
As we grow and develop as individuals, so do our surrounding that shape us. Over the years, the evolution of technology has introduced us to new methods of gaining information. Before social media became widely known and used, came traditional media which consisted of reporter control that limited what kind of news was allowed for public viewing potentially having the news become less diverse. This then introduces New Media, which is composed of digital interactive platforms that provide similar information as traditional media but in a different method. Nowadays social media has become the most common methods for people worldwide receive their information while also creating an impact on their community.
Mass media affect our daily life more than any other cultural institution. They are our main sources of news and entertainment. The mass media can affect our purchase decision, voting behavior, academic achievement and so on. (Cengage Learning 2013), Because of this all encompassing impact of mass media, politicians, businessmen and government agencies depend on media to influence people. During election time, we witness politicians spending millions of rupees for political campaign through mass media.
The Role and Influence of Mass Media in the Changing World Mass media is an important subject in information dissemination to the different institutions. It is often known to the public as the watchdog of the society and some also considered it as the scapegoat of the problems in the society. We live in an industrial age wherein technologies create certain connections to people across the world. Through the devices such as television, radio, and the computer, information age was made possible. It is everywhere in our changing world towards industrialization and there are more issues added regarding its influence to the society and to the individuals within the society.
The power and speed of technology are humbling. The development of mass media has had a great influence on one’s life, both for the better and for worse. In general, mass media is a means of public communication reaching a large audience, therefore it is everywhere. The long-term exposure to the media has a tendency to influence how people behave and think about the world. It is essential to consider the pros and cons of mass media as it plays a ginormous role in shaping people’s ideas, and also a very prominent role in the lives of everyone.