The media is the only form of communication that allows politicians to connect with a number people at one time. In order to have an effective relationship with the people, it is important for people in politics to have a relationship with media. Therefore politicians might try to be entertaining, they might try to connect with people on a certain level such as posing for photos while volunteering. This essay intends to examine the forms of media communication within politics. It will then examine the types of relationships formed with media.
Media usage reflects and shapes both language use and attitudes in a speech community. For second language learners, the media may function as the primary—or even the sole—source of native-speaker models. Third, the ways in which the media use language are interesting linguistically in their own right; these include how different dialects and languages are used in advertising, how tabloid newspapers use language in a projection of their assumed readers ' speech, or how radio personalities use language—and only language–to construct their own images and their relationships to an unseen, unknown audience. Fourth, the media are important social institutions. They are crucial presenters of culture, politics, and social life, shaping as well as reflecting how these are formed and expressed.
Publicity is all about creating public awareness of the brand (of the company), or the individual, thus promoting the respective client in the market. It is solely used to attract attention. Publicity is the process of getting attention On the other hand, Public Relation focuses more on maintain the “relationships”. The main aim of Public Relation is to accomplish the organisation’s stated goals by sending
Discussed in detail about media and its significance role to enhance the education strategies through its modern approaches. 4. Teacher’s professional development and knowledge about media and its role in teaching and learning process. 5. Media enhances the globalization and modernization of the education and to simplify the teaching and learning concept.
Public relations professionals works with the media, act as the communication intersection between organizations and their public and provide the communication support that an organization need to achieve its mission or achieve the objective of the company. Public relations is a tool of management like marketing, production and finance. It is investing and creating assets for an organization which is finally reflected in improved performance, profitability and growth. Public relations is the key component of marketing. the definition conveys the vital fact that the essence is mutual accommodation, rather than one sided imposition of a view point.
If the public relations team can complete this task successfully it will result in the company having a good reputation and sales will increase therefore maximizing profit and completing business goals. However, if they are unsuccessful they need to take responsibility and come up with ways on how they are going to fix it. Public relations must focus on aiming their positive image at everyone and not only their target market so that they can encourage people to try their product therefore increasing the company’s market share. If the public relations team are successful when creating the company’s positive image, it will make suppliers continue to provide goods/services, customers will stay loyal to the company, finical investors will support loans, investors will continue to invest and employees will stay loyal to the company. Media will also continue to promote the business and not only is it an advantage of good public relations, it is also an opportunity for public relations.
With traditional media public relations mainly focused on information dissemination of which basically was one way communication. Conversely, the increase in completion and scramble for competitive advantages in business influences the changes of public relations practice in the organization. Thus, then organization are recently striving for customer feedback and relationship through effective
Because of its inherent ability to reach large number of public, it is widely used to convey message to build public opinion and awareness. The media has the power of educating people, the good and the bad. Since it affect the eyes, the ears and the mind simultaneously nothing can overcome the influence of the media. The media in the advanced society should perform a noble mission of enlightening people and discourage sectarian, communal and divisive
Media should act as a bridge between the governing bodies and general public instead of being a tool for one class of politicians and falsely propagating against others to bring them under pressure. It may be fiction for people but it is bitter reality that there is media war throughout the world. Most of the states fund privately owned channels to promote their message. And this is what we happened to see last year. It was reported that 340$ million would be doled out to Pakistani media just for presenting America as a friend not foe, of which, outcome, came under the knowledge after the commencements of programs like voice of America in which culture of America has been nicely portrayed.