Role Of Public Relation
Public relation is the way organizations, company and individuals communicate with the public and media. A public relation specialist communicate with the target audience directly or indirectly through media or non media method with an aim to create and maintain a positive image and create a strong relationship with the audience. Common method of communication including communication campaign, spokesman to the company and working with the press.
Few roles of the public relations would be build up credibility. Public Relations boost up an organization credibility, because it’ll operate through numerous trusted intermediaries. Public Relations will work with top executives in the organization to craft an overview of how the company wants to be perceived and how it’s going a positive images. Having good relations with media is a compulsory for the public relations officers. They fields questions from reporters, arrange for interviews with the keys with key individuals in the organization and write press releases to make the media aware of the company events or achievements.
Public relation also often arrange an events to raise the profile of the organization and responsible to promote and talk about the organizations’ business. As a
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They often dealing and communicating with legislatures and government agencies on behalf of the organization. For example, public relation practitioner will dealing with a certain government agencies or ministry in order to get a tender or contract from the government. When new products are introduced to the market the role that public relation play is crucial for creating awareness and differentiating the product in the public’s eye from other similar products. When existing products need a push public relation is often called on the improve product visibility. This is often we call product public
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