Abstract: Social media is the social interface among people in which they create, share or exchange information and ideas in virtual communities and networks. Users of social media are escalating exponentially and it is changing the dynamics of social interaction by empowering them. In the society, the role of social media is very crucial as media creates awareness, change the perception of people and helps in decision making. Social media has become the voice of the people by shaping the way information is transmitted to the public. The paper highlights how social media, can raise social issues effectively and is definitely a boon to our world, yet misuse or irresponsible usage can have negative effects on individual and society.
This active consumer behavior is changing the media and marketing landscape as consumers are invading companies' marketing sphere. Evans (2008) presented the classic purchase funnel model as an indicator of how social media has impacted on consumer decision making process in different stages. Park et al. (2009) found four motives for using social networking sites: socializing, entertainment, self-status seeking, and information. These gratifications are common motives for consumers' activities performed in social media.
The world as we know it today is dynamic in nature, and technological advancements and the use of social media has facilitated the re-shaping of the way the society deals with things. In other words, we now thrive in a connected world. Social media such as Facebook, Twitter, Instagram, YouTube, LinkedIn, and Snap-chat practically drive everything in our society, and the usage continues to grow. For instance, employers now look to get some insight on candidates they are trying to recruit by viewing their social media pages. Because the world is so connected in terms of communication, and the availability of information at our fingertips, many issues have surrounded employers’ use of information posted by job applicants on their social networking sites as the basis for hiring or hiring them.
Social Media has now become a major part of the everyday life for a majority of online Indians. Social media is giving rise to new and plenty of platforms to communicate, as well as different styles of communication. It is important to understand these new channels of communication in order to effectively and efficiently utilize them as a means to communicate with the public as well as to know what implications they may have for the public relations practice.
Abstract: Social media is the social interface among people in which they create, share or exchange information and ideas in virtual communities and networks. Users of social media are escalating exponentially and it is changing the dynamics of social interaction by empowering them. In the society, the role of social media is very crucial as media creates awareness, change the perception of people and helps in decision making. Social media has become the voice of the people by shaping the way information is transmitted to the public. The paper highlights how social media, a catalyst for social change, is definitely a boon to our world, yet misuse or irresponsible usage can have negative effects on individual and society.
They include publications, print media publications, and collateral data from online information sources.These services register 24/7. ‘’Today, media monitoring centers, which become a necessity for companies, organizations or various organizational institutions to follow the rapidly changing agenda and have an idea about how and where they take place on the agenda, follow the printed media as well as the social media because of the internet usage reaching its peak and archives.’’ (Güngör).We can list subcategories of media monitoring as news, social monitoring, broadcast monitoring for TV, radio news, print media monitoring,new advertisement monitoring,foreign media monitoring. Especially; Importance of the social media monitoring has increased based on social media as a result of the mass media. The importance of social media monitoring has increased due to the fact that the social media is affecting the masses. Today, many organizations are preparing campaigns or advertisements through social media.
Taiba ALoudah (12370) How social media affect people Social media and social networking are the technologies that have turned the way information is transferred or created. Social media has developed content influence as an efficient method to make separate identity of the brand. Individuals are now greatly influenced by the social influence because of the social content, and social network and consumers. Social media is constantly influencing them. Social media has provided mobile, web technology and a wide range of opportunities for the people who are also affordable.
In essence, knowledge dissemination is the process of social activities in which knowledge owners transmit their knowledge and information to other members of the society in a particular social environment through appropriate communication channels and methods. With the Internet entering the Web2.0 era, the rapid development and popularization of new information technologies, social media has become an important channel and means for people to access information on a daily basis. However, in the social media environment, the mode of knowledge dissemination has become more and more ubiquitous, the content of knowledge dissemination has become fragmented, the identity of knowledge dissemination has become vague, and the socialization of communication environment has become more and more dangerous. At the same time, compared with the traditional knowledge dissemination, the social media under the knowledge dissemination process to develop new modes of communication, such as search engine knowledge dissemination, crowdsourcing mode of knowledge dissemination, question and answer class knowledge dissemination, online education and online education games Knowledge transfer. User-centered social media has brought new changes to the transfer of knowledge and information.
Social Media and health care providers The present era is the era of technology and socialization. The social media has changed all the dimensions of life. People are getting information through the social media websites like Facebook, Twitter, Youtube, etc. The social media is playing an informative role in health care services and professions. Today, the health care organizations and professionals are using the social media to interact with people online.
Advertising in social media: How consumers act after seeing social ads. Adapted from Nielsen (2012: 10). Social media has not only changed how people communicate online, but it has also changed the consumption of other media too. Online social connections are used to filter, discuss, disseminate, and validate news, entertainment, and products for consumption. (Ryan 2011: 15) The next chapters will explain more about each of the world’s current most widely used social medias.