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Role Of Social Media In Marketing

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Abstract

In the world of digital, Social media is an effervescent construct, ripe with conversations. It has become the medium for all to connect and socialise, sharing monuments and melodies of their daily lives. It is these conversations that companies want to be intertwined in. Social media allows companies to open a line of communication with its customers, that wasn’t present with traditional media, providing a deeper level of communication and interaction. More and more corporations are taking advantage of the many social media outlets available. however, not all companies have adapted to the mechanisms of social media, with some companies fearful of what their audience might perceive of them, while others still want to control the narrative of their brand. This article will critically examine the role of social media, how companies have incorporated social media into it's marketing strategy and the positive and negative outcomes the companies have dealt with. …show more content…

It is, in some cases encompassing an entire marketing outlet of some companies, especially with emerging start ups, who’s marketing teams mainly consist of millennials, who are cultured to world of social media, with some showing great success. however, some corporations have difficultly communicating their message through social media.

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