This confirms that McDonald’s is yet again successful. Looking at the graph in the primary research shows that more people see McDonald’s being advertised then they see Burger King. This is a huge impact on the marketing area because it is all about getting the consumer attached to the brand and hooked on to what you selling. Children are a big target market for these fast food companies. A mascot that is friendly and interacts catches kids attention and makes hem choose one brand over another.
Faisal Abdumalik Business and Management Burger King Burger king is a world-wide known fast food restaurant. Everyone has visited Burger King at least once in their lives. It was founded in 1954 in Miami by David Edgerton and James McLamore. Obviously it is served globally and the revenue is 4.05 billion. The company’s mission statement is as follows, “offer reasonably priced quality food, served quickly, in attractive, clean surroundings.” Burger King 's mains aims is to be the top market leader in the fast food industry.
The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. McDonald's India opened its first restaurant in 1996. Locally owned by Hard castle Restaurants Pvt Ltd (HPRL) and Connaught Plaza Restaurants Pvt Ltd (CPRL), there are over 310 McDonald's restaurants across the country, today. For McDonald’s every customer’s smile and happiness is of utmost importance. Its mission is to be the best company for all of its employees and deliver services with superior operational system for all customers.
McDonalds is one of the largest and renowned fast food chains serving more than 60 million customers across the world. The company has established presence in almost 119 countries of the world with headquarter in United States. The production line principles related to fast delivery, minimum wastage, less lead time, reduced waiting time for the customer, high productivity, are clearly followed and adopted in the McDonalds. The large customer base has enabled the company to hold considerable dominance in the fast food industry and stimulating growth and development pace. The company operates mainly in the form of franchise, or food outlets.
McDonald is famously known for its hamburger across the world and with such established existence globally. Hence, it would be hard for a new entrant or an existing established fast food company to build such reputation. Therefore, it is quite hard to imitate the essential products as offer by the McDonald’s. McDonald’s is ready to develop new resources at all times. It offers an excellent support to its operation of franchise.
4. D. McDonalds: Threats 4. D. I. Intense competition McDonald 's restaurants face intense competition from international, national, regional and local retailers of food products (Scribd, 2009). The company 's competition includes restaurants, quick service eating establishments, pizza parlors, coffee shops, street vendors, convenience food stores, delicatessens and supermarkets, Burger King, KFC, PFC etc.
Case Topic Rationale McDonald 's is the worlds’ largest fast food retailer, and second largest employer. In many ways, their practices set the standard for the industry. This is why using McDonald 's to represent the fast food industry will translate into a reliable baseline for the comparison. Exanimating Pick n Pay History and Core Business Raymond Ackerman focusing primarily on groceries, clothing, and general merchandise, Pick n Pay is the second largest grocery retailer in South Africa and has grown into Namibia, Botswana, Zambia, Mozambique, Mauritius, Swaziland and Lesotho since
Introduction McDonald’s, a brand that everyone will know about it including kids and adults. It appears as one of the most successful global restaurant chains around the world. In order to obtain the largest part of shares in this competitive fast food market, they have come out with effective management and global marketing strategies. In the passage, the author has explained McDonald’s strategies to be implied in various nation. He also talked about how McDonald’s overcomes the problems arise and achieve enormous success all around the world.
2.1 SWOT analysis SWOT analysis is to help develop a strong business strategy by making sure the organization considered all of their business’s strengths and weaknesses, as well as the opportunities and threats it faces in their marketplace.As the company might have guessed from that last sentence, S.W.O.T. is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis is an organized list of the organization 's business greatest strengths, weaknesses, opportunities, and threats. Strengths 1.Largest fast food market share in the world. McDonald’s is the largest fast food restaurant chain in terms of total world sales (8%).
Another reason for its success is its ease of availability. With more than 100 branches in the country, it is the most prevalent fast food restaurant here. Thirdly, more related to the culture of people in the UAE, is that people here want what they cannot have. McDonald’s takes advantage of this by not offering home delivery, which makes the restaurant more elite in a way. This is why when people do go out to eat, they would most likely chose McDonald’s since it is something that they would not be able to get if they were at home.