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Emoji Semiotic Analysis

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The semiotic features of emoji. These following features were adapted from the study of Marcel Danesi (2017) in his book titled “The Semiotics of Emoji: The Rise of Visual Language in the Age of the Internet”. There were several features that were presented in his book but we only selected few that fit our study as well as to the data that we had gathered. There were 12 features identified in our study on as how emojis were being used. Our analysis revealed that emoji has a phatic function. It was mentioned that this discourse depicts on emoji usage that seems to constitute, above all else, a visually based version of “small talk” that is used typically for establishing social contact and for keeping the lines of communication open and pleasant. …show more content…

This feature functions in different ways. This may depict those conversations that used a series of different emojis govern by a general emotion or consist of different emotions, different emojis based on the interlocutors’ emotion and the denotative meaning of their text, set of emojis that expresses a certain thing or event, set of emojis that tells a message implicitly, different emojis in one message etc. In the given samples presented in chapter 4, it presents the different text conversation samples. Elementary to college level users are found to be the most common users of this feature (Danesi, …show more content…

This implies that message interpretation is affected by contextual factors, including outside information or points of reference. There is no outside context provided in the sample chat conversation above, other than the conversation depicts emojis that depicts an event; but internally within the text, it is easy to see that contextualized cultural references (the hospital and the baby emoji, for example) point to a birth story. Context is the guide to interpretation (Danesi, 2017). The last feature that arouses during the analysis is the thesaurus effect. It can be defined as the implied, potential set of related cultural and symbolic concepts that are evoked by an emoji as it is used in some specific context. This feature has something to do with the context of conversation as to the interlocutor can make their own inference and can give meaning to a certain emoji used in the conversation. Another thing, this feature is also observable in all of our participants based on the data we had gathered (Danesi,

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