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The Show Ethos Pathos And Logos For Animals

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Millions of people from all across the world have witnessed the utter amazement of the circus. The elephants circling the arena in their colorful attire, the thrilling stallions performing their jaw dropping tricks, and the brave tigers leaping through hoops. Although the show is entertaining, many people don’t realize the suffering of these poor, defenseless animals, and what they go through to make the “perfect” show. The organization, Lega Antivisezione, works to battle animal cruelty. They use the statement "The show mustn’t go on", presenting the case that circuses should be animal free. The advertisement utilizes the three rhetorical appeals of logos, ethos, and pathos, through its image and implied meanings. The first and most evident of the rhetorical appeals is the appeal to emotion. The advertisement evokes a sense of sympathy for the tiger displayed and makes the audience feel that it is his or her obligation to help the defenseless circus animals. The metaphor being that the tiger is a puppet being controlled by the ringmaster, showing this form of entertainment is cruel to the animals. By tugging at the audiences heartstrings, Lega Antivisezione, is able to grab the audiences attention and effectively fulfill the advertisement’s purpose. …show more content…

Logically we all know that animals belong in the their natural habitats roaming wild and free. Continuing the mistreatment of animals is not just harmful, but can also be deadly. Saying “the show mustn’t go on” is their way of stopping circuses from using animals in their acts. The circus is a performance that many children grow up loving but the harsh reality of what goes on behind the curtain opens peoples’ eyes to the truth, which is what this ad is trying to

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