This adds to the style of the advertisement; this whole commercial has a dramatic feeling to it. Styles in advertisements can be anything from humorous to scientific. They provide creative direction and can be very effective if executed well (Pack, 2017). Not many words are spoken throughout the Budweiser advertisement; they do not need to be. The song “Stand by You” is played at the right pace throughout the commercial and gradually gets more cheerful towards the end once the cans of water are shipped off.
PepsiCo knew this would get us talking something made creepy that if separate is normal cute to us. When the creature is singing and dancing and the guys join it then makes us feel we want to do the same thing. So there is definitely a huge amount of mixed emotions in this commercial. But this is what gets us talking and makes it a success. Logos and Pathos especially plays a very important role in getting this commercial out there.
The objective of both is to maximize their profit. Hence, we can say that these 2 players are involved in a non-cooperative game, the objective being to garner the most profit, and capturing market share being the most effective way to do so. Since Coke and Pepsi are perfect substitutes, the price elasticity of demand should be perfect elastic. However, there are some factors that results in a fairly elastic demand. When Coke increases its price, most of its customers that are highly sensitive to price changes will switch to Pepsi due to the similarity of the taste.
The drink’s name is essential for customers to go outside and buy it, yet, in the ad the company hardly mentions the name of the drink. If the advertisement included the drink’s name throughout the commercial and mentioned it multiple times it would bring more awareness to the drink. Awareness directly correlates with people not forgetting the name of the drink which in return will increase sales of that drink. To make the source more effective would be to include some humor or satire. Humor is a great way to include the audience into the ad but provides great entertainment.
The alcohol appears to be releasing endorphins, which promote social bonding. But nevertheless consuming alcohol harms your body and consuming alcohol to have more fun is just an excuse to drink, because you can also have fun without drinking
Glittering generalities are used when someone or something gives a promise or statement in which the good is exaggerated but the side effects is not mentioned. “Enjoy Coca-Cola” (Huxley, Aldous. Brave New World.print), is an example of a product that has its goods but, the consequences of the drink are not mentioned or displayed. The slogan “Enjoy Coca-Cola” gives hope for a happy life, but Coca-Cola fails to mention that if it is consumed excessively it can cause obesity. “Never put off till tomorrow the fun you can have today” (Huxley, Aldous.
The show is frequently considered America’s guilty pleasure, because as hard as one could try not to watch it, they show is said to be quite addicting (Brodesser-Anker 2). The Kardashians are known for taking part in ridiculous actions in their television show to keep the viewings up. At a first sight, it may seem as though the show edits and creates additional events in their life, but this is far from the truth. Taking a look into How Celebrities Use Twitter to Build Their Brands, Chin writes “One way is through live tweeting which has become more popular for actors and reality stars to do while their TV shows are being aired. Of course I couldn’t mention shameless celebrity self-promotion, without referencing the Kardashians” (Chin 2).
The rhetorical appeals work because there seems to be just the right amount of content in the appeals to get it across. With watching the commercial there may have been some viewers that where not persuaded by the commercial. This may be because they are not drinkers of beer or they do not want to change there ways of drinking and driving. A suggestion that could be given to make it more persuasive could be to put words on the screen at say do not drink and drive. To sum up, although this commercial is persuasive because of ethos, logos, pathos, etcetera, it actually does more than that.
• Many successful brands to pursue. • Advertise its less popular products. • Buy out competition. • More Brand recognition Advantages of coca –cola Market Leadership: Coca-Cola FEMSA is one of the biggest franchise bottler of Coca-Cola trademark beverages in the world, with operations in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Argentina, Brazil and the Philippines. Business partnerships: Coca-Cola FEMSA is cooperating with The Coca-Cola Company to grow more propelled joint plans of action to keep investigating and taking part in new lines of refreshments, expanding existing product offerings and successfully publicizing and advertising our items.