The Spiral Of Silence Theory

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During the last 30 years, Spiral of silence was introduced as a mass communication theory. By its hypothesis, many adaptation and challenges added in this theory. The basic concept of theory remains complete however these are expanded day by day with new research. Dietram Scheufele (2007) recently completed the review of his work related to the spiral of silence theory. Scheufele gives the opinion about quasi-statistical sense, that it is not accurate all the time in society. He also claims that there not be an accurate time when person’s perception may be wrong about the relative subject or matter of discussion. Scheufele confirmed that “perception of opinion may be the change from real opinion environment, this thing changes people willing…show more content…
He defines in two ways, first as a source of “important social indications when people are trying to calculate the social climate of opinion”, the second way of a source is “people who against the opinion and decide to take action against their opinions opposition. Noelle Neumann called this second group “avant-garde” or “hard cores”. Hard core groups hardly stay to their opinion even viewpoints is positive or opposite. Avant-garde is expressive about their viewpoints that may against the existing social norm. They must take a reference to prove their opinion and show their support with responsive hostile climate and their own opinion near to be a particular issue, which totally refuses the hard…show more content…
Some research also claims that reference also provides unfairness to an individual that how he/she views the social environment. The most important role of reference group is the major and primary threat for individuals. Minority individuals in fear because of reference provided group, these groups can be more important than the society climate opinion. The theory about reference group was tested and got successful results; these tests take the topic affirmative action. Scheufele writes that in theory “Spiral of Silence” focus is ever centered on to the element factor that individual is self-censor or not self-censor. He remarks that public should ask “in what condition spiral of silence work properly or in a better way, and which the elements affect the relationship between fear of isolation, perceptions of the opinion climate and willingness to speak out”. He also claims that researchers should pay attention to the cultural influence of the willingness factor and expand the theory, using it as common in all culture. 3.4 Spiral of silence and
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