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The Stock Expansion Of Pike Place Market Store

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The name of this company comes from Herman Melville Moby Dick, a classic American novel of the 19th century. The first store was created at Pike Place Market selling roasted and high quality coffee beans and spices and the concept was to share the best coffee experience and aroma of the store.
In 1982, an experienced vendor of a Pike Place Market store supplier entered the store. Howard Schultz joins the company as director of sales and marketing operations after a trip he proposes to the owner the expansion of the business. After convincing him in the year of 1984, he began to serve drinks since previously only coffee beans were sold.
For the year of 1992 this company is listed on the stock exchange. An incredible geographical expansion process

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