Social media contributes to marketing which advertising has been a big deal on internet. Marketers appear to be curious on the opportunities to post advertisements on the World Wide Web. Internet had more advantage on making easy transactions between the consumers (Wen, 1997). Digital advertising, also called “Online Advertising”, is the use of internet as the media of marketing to gain and attract more customers (Beal, 2015). The popularity of internet brought more ideas on
Social Media Marketing and its Dynamic Role in Introduction: In the 21st century the new techniques and methods of communications are developed and it’s changed day by day life. Social Media is one of them which enable us to express our self in new way. Social Media is internet based tool which shares and discusses the information among peoples and companies. Social Media is relatively inexpensive and vastly accessible through the electronic tools which enable peoples to publish and access information and establish relationship. Social Media is technology which allows peoples to create their own contents, ideas and share them though the various network connections.
Social media is a burgeoning form of media just recently being studied. Its ability to connect a wide range of people, including those in a political position of power, is bound to have an effect on the voting populace. Sites like Twitter and Facebook allow for the uncensored opinions of close friends, family members, celebrities, and other important figures to be emphasized in a way that traditional face-to-face communication cannot accomplish (Bennett, 2012). As a result, political scientists have taken advantage of this new tool, attempting to see if social media influences voting patterns, ideological preferences, and even more individualistic political aspects. One change caused by social media has been more public access to politicians.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service.
10. Improved Customer Insights. Social media also provides the opportunity to gather valuable information about potential customers. For instance, companies can directly reach customers’ comments and discover their needs and interests, which is called social listening. (Forbes, 2014) It is clear that social media creates an undoubtedly huge marketing advantage for organizations.
Social media has made a significant change in the way people, companies and society communicates. Moreover, the information is transferred into script, picture, audio and video files and then shared on the networking sites of social media such asFacebook, Google plus, LinkedIn, Twitter, YouTube, Pinterest, daily motion, sound cloud and many more for further discussion that creates awareness among people and communities (Singh& Dwivedi, 2013). These networking sites importantly Facebook and Twitter and many more are the social media tools through which people are getting aware about everything in today’s globalizing world and have made a reflective impact on their personal lives by making them aware about current situations such as war and critical circumstances in different countries including
Social media is a place to meet a one person with another person use the internet media. Social media is an online medium with its user easily participating, sharing, and creating content including Blogs, Social Network, wikis, forum and virtual world. Blogs, Social Network, wikis are the most common form of social media used by people around the world. A lot of role of produced by social media especially about everyday life that is needed by most people. The increasing the using of social media by all the is the impact of a lifestyle of modern society and its possible the increasing the user of social media and the production of electronic goods are increased of number of smartphone.
Teo et al (2003) proposes a research in order to study the influences of interactivity level on web users’ attitude towards social media. In additions, companies can use the social media as an advertising method in order to make sales doubled. Since the amount of social media users are increasing day-by-day, the effectiveness of propaganda is better than traditional one-way advertising. Online advertising can build relationships with customers in different industries, through social networking site advertisement, customers can make an immediate response, it breaks the traditional one-way advertising method to help companies understand customer requirements and needs and to make appropriate adjustments in the future campaign. Social media sites including Facebook, YouTube, Twitter, Weibo and so on, their users were asked to register.
It is clear that a Social Media campaign can be expansive, but it appears more like an investment with long terms benefits rather than a waste of money. It is important to know how to use Social Medias, by selecting what kind of content should be posted, which social platforms can attract the most people, and the right time to attract people to a social media account. Shared content is very important because it can change the consumer’s perception of the brand. That corresponds to the key areas of a social media strategy. (source,
To begin with, there are useful implementations of social media for internet marketing. For example, Facebook Company uses social media marketing effectively. Facebook is one of the most common social media sites which is owned by the Facebook Company. Newlands stated that companies which have a Facebook fan page need to ask questions, conduct a survey and organize competitions in order to increase their fan numbers and keep their regular customers (2011, p. 34). On account of all these facts, it can be said that companies should use Facebook actively in order to communicate with old and new customers since it is a commonly used network.