Next, for the threat, the most problem to overcome are technology risk. The rating is 1 and weight score is 0.15. A key challenge for the company is to ensure that its plant are equipped with updated technology in order to serve client and secure cost competitveness. Continous R&D effort ,with the support the Technology Group are aimed at advance position in technology for both product and processes. Next, the strategy that the Tata steel has been take for improving the business are Joint Venture and partnering, merger and acquisition, outsourcing, private equity acquisitions and being first mover advantage.
Tata motors have gone from a sheen losing family business to a global profitable brand. In April 2012 share price of Tata motors surged 90 % as compared to 10 % increase in BSE Reasons for turnaround At the beginning when TATA acquired JLR, world was entering recession and the worst recession of them all. There was a bad sentiment everywhere. Also, JLR being a British brand, the deal was not very well perceived due to the coming Indian ownership and the fears of outsourcing of jobs, technology and the brand to India. But that was 2008 and today JLR is contributing 50% of the overall profits of TATA Motors.
On the other hand, Tata was becoming stronger and was looking for an international brand which would make it easy for it to get into the international market since they had received excellent growth in India. When Ford Motors put Jaguar and Land Rover out for sale, Tata Motors saw an opportunity which would help it realize its growth ambition since the two luxury passenger vehicles were well established in premium passenger vehicles market. It was easier to manage such a brand than manage a new brand coming from India, hence Tata pursued the
AT&T has adapted to this successfully by innovating their services and adding more value to customers. This early mover advantage would give sustainable benefits to the company and this is important to have in a turbulent industry. Weaknesses Being large has its fair share of weaknesses as well. AT&T has to reward its employees with more attractive remuneration packages compared to other services in order to retain them. This policy has resulted in increasing operational costs which would apparently have a detrimental impact on profit and EPS.
8) The study will help investors in analyzing the risk and return associated with car industry. 9) The utility-cost matching can be done effectively to fix prices for any new car introduced in future. 10) The various operational and planning problem associated with TATA NANO will help in outward look for any firm 's business decisions and future expansionary policy as in this case. 11) The study reiterates the need for business research in operations and marketing before actually venturing into the business. Business research is the first step towards any new business plans.
Company overview Taj group of hotels which is a part of the TATA group is the subject of case study. Taj group is one of the oldest groups in hospitality in India. From incision in 1903 to date the company has concentrated in the quality of the service that is offered. The hotel group has presence in over 16 countries and is in the top notch of its game. Organizational motivation.
The way the company conducts its business is committed in protecting its heritage of leadership with trust. TCS’s mission to provide excellence reflects the Tata Group’s longstanding commitment. Tata’s commitment to its values has been a cornerstone to the way of doing business. The company stands on five core values- Integrity, Understanding, Excellence, Unity, and Responsibility. TCS leadership style uses these values as a base for the company to achieve its long term goals.
also the world's largest truck maker Daimler heavy duty trucks of Bharat Benz brand is biggest challenge to Tata Motors. In commercial segment a fuel efficient vehicle is being developed Tata Motors to meet the competition head-on, this kind of an approach is to maintain the shareholders trusts. Market concentration Tata Motors strategy would be to focus 14-15 countries having same market structure as of India. In these targeted countries the company is having excellent manufacturing facilities, market teams and sales teams. Incorporating above strategy the company evaluates best opportunities and skilled labor to cut down cost of production, hence maximizing profits.
A key factor also lies in the fact that they have distribution centres at every manufacturing plants. • Opportunities CarParts desires and plans of moving into the subcontinent by entering the markets of China and India. A great incentive to make the market grow in India for them is by partnering with Tata Motors who are one of the leading dealers in India. • Weaknesses The systems and processes are fragmented. There isn’t an existing centralized and standardized process.
Abstract The objective of this project is to determine and prepare an event plan for the launch of car Tata Zest by analyzing current market demand according to the the people of various groups and so as to attract them toward the new model of TATA – Tata Zest . So in this project the various analyses regarding to the launch of Tata Zest has been explained. By this i concluded that a perfect launch of any product in the market requires a pre planned marketing strategy, so that it can get a long term success. And also if we look at the aspect of marketing technically then, whenever a marketer creates, the key to creating brand is to distinguish it from the other brands in each and every aspect. ACKNOWLEDGEMENT