ipl-logo

Rational Action Theory

946 Words4 Pages

The Theory of Reasoned Action (TRA), developed together by Martin Fishbein and Icek Ajzen suggests that an individual’s actions and decisions are done with the intention or reason that functions and cooperates with his/her subjective norm and attitude.
The TRA predicts behavioral intent based on two factors: our attitudes and norms. Whenever our attitude lead us to do one thing but the relevant norms suggest we do something else (Azjen & Fizben, 1980). An intention is a plan, likelihood or determination to attain or accomplish something. It is a cognitive representation of a person’s readiness to perform a certain or given behaviour. A plan that someone will behave in a particular way in specific situations – whether or not they actually do …show more content…

It is normal for our society today to treat online shopping as a ‘trend’ and accept that the action is a good thing. We are influenced by our peers and we do things to unconsciously satisfy the people around us. With millennials having the power to change the current trends, it is no wonder why a lot of teenagers use online shopping. Not only does it spread widely all over the world, but there are also certain factors that encourages the people to frequently use online shopping. The Theory of Planned Behavior (TBA), was proposed by Icek Ajzen to improve their theory about the Theory of Reasoned Action. However, the theory focuses on explaining the behavior of an individual comes from the attitude of an individual still influenced by his/her’s beliefs, subjective norms, and perceived behavioral …show more content…

As explained above, it is the structures that influence an individual on what is the right or wrong thing to do. Attitude is the overall feelings by buyers on how good or not online shopping is towards them, what he/she may benefit if she bought the product, will he/she be satisfied with the product, etc. Perceived behavioral control is about the facilitating conditions that enable one to shop online and the confidence levels of buyers in shopping online. A major advantage of this model is that it studies behavior aspect of individual and their eventual behavior towards a certain

Show More
Related

  • Ronald Turptin's Rational Choice Theory

    982 Words  | 4 Pages

    Robert J. Hoshowsky wrote The Last to Die which summarizes the lives of Ronald Turpin and Arthur Lucas, who were the last two people to die due to capital punishment in Canada. Certain situations in Ronald Turpin’s life led him to commit a crime resulting in the use of capital punishment. Looking into his criminal lifestyle, the rational choice theory can explain some of the actions he felt he had to take and his role in society. Also, using the social learning theory can explain where he learned these behaviours from. Using these theory helps to explain Ronald’s criminal lifestyle and help people understand why he did what he did, although there are a few theories that can relate to Ronald’s lifestyle.

    Read More

  • Similarities Between Martin Luther King Jr And Malcolm X

    531 Words  | 3 Pages

    In life, we make many decisions, the good, the bad, the procrastinated and the ruminated ones. How do we know which one is the right one? For human beings, the right decision is measured upon its success, monetary value and/or happiness. People with different moral values, upbringings and principles will have their own customized version of decision-making. In today’s times, unjust laws are prevalent in society all around the world and our ultimate goal is to seek justice.

    Read More

  • The Rational Actor Model

    1088 Words  | 5 Pages

    Political scientists and historians have always been on the opposite sides on the subject of how a decision is made. Political Scientists claim that by knowing a few details into the major players prior preferences that all future actions can be predicted by using that Rational Actors Model. However, historians refute this theory arguing that without knowing the context or the environment of the player, one can never truly understand the decision making process. By using the events which led to the internment of Japanese Americans I hope to show that any event can fit the model in hindsight but at the time of the actual decision there could have been many options for Japanese Americans short of internment.

    Read More

  • Maasik And Solomon In Signs Of Life In The USA

    561 Words  | 3 Pages

    Have you ever gone online to buy something and ended up purchasing more than what you expected? There is a science to how the online websites get your attention to purchase the latest styles. Every season the websites need to find new and creative ways to solicit these items. Often times an online store will have special offers, coupon codes and free shipping to draw the consumer in. In this essay I will talk about what the online stores do to encourage consuming behavior.

    Read More

  • Advantages And Disadvantages Of The Social Model Of Health

    1207 Words  | 5 Pages

    Social model often ensures physical and mental health and broader sphere of participating in active life. The model permits most understated discrimination of people that succeed to lead productive lives irrespective of physical damage. The disadvantage of social model is the approach that runs the threat of excessive breadth and to incorporate all life. Therefore, they do not differentiate among the state to become healthy the concerns of being healthy neither do they differentiate among “health” and “health determinants”.

    Read More

  • Planting More Trees Ethos Pathos Logos

    758 Words  | 4 Pages

    People will implement all of the elements of this theory when deciding whether or not to donate to help raise money for the new trees. The reason our campaign will use the theory of planned behavior instead of theory of reasoned action is because it will involve people deciding whether or not they have control over donating or not (Gass & Seiter, 2014, p. 52). While people may have the extra money to donate to this cause, they may not perceive that they do if they feel the money would best serve another purpose, or think they need to save the money for some other reason. If they believe they have the means to donate, they will most likely want to do so if they deem this project to be a worthwhile cause. Most people will probably have positive thoughts about the outcomes of their behavior by donating.

    Read More

  • Advantages And Disadvantages Of Mens Rea

    1312 Words  | 6 Pages

    The mens rea is the mental element of an offence. It refers to the mental state of the accused in terms of the offence. If no mens rea is present the accused cannot be convicted with the exception of absolute or strict liability. In order for a person to be guilty of a specific crime it is expected that the defendant has the necessary mens rea.(4) ‘Intention means the conscious objective or purpose of the accused.’(1) Intention is not the same as motive or desire to achieve a particular result.

    Read More

  • Behavioural Evidence Analysis In Criminal Investigation

    741 Words  | 3 Pages

    As mention before, motive is the driving force of our choices and actions. Our choices are fed by our mental needs which govern our behavior. The principle of behavioral motivation explains that no acts is without motivation and that all behavior has underlying causes and origins (Turvey, 2011). Therefore, it is important for an investigator to understand this concept as it would help determine a motive. For example, a son murdered his rich parents to inherit millions of dollars to pay off his gambling debts.

    Read More

  • Examples Of Deontology In Nursing

    338 Words  | 2 Pages

    The driving factor of decisions are evaluated through the intentions rather than the outcomes. Actions are classified into categories. Two of the most outstanding ones include universal law of humanity (categorical imperative) and principle of ends, which perceives that actions should be based in the end and never merely as a means (2011).

    Read More

  • Compare And Contrast Shopping Online And Online Shopping

    851 Words  | 4 Pages

    We all know that shopping at stores requires us to go to mall or department stores in buying supplies and spend our money. Now we live in the age of internet and buying things can now be done by clicking a mouse. Because of the numerous benefits of shopping online more and more people these days prefer online shopping over conventional shopping. But which one gives us the best benefits? Our discussion centered on three differences between shopping at stores and shopping online.

    Read More

  • Impact Of E Commerce On Consumer Behaviour

    1462 Words  | 6 Pages

    Since the beginning of the 1990’s, e-commerce has radically changed consumer behaviour by introducing new retail channels (Ngai and Gunasekaran, 2007). Serious attempts to trade online started to emerge in the mid-1990s wheninnovative, technically savvy companies responded to the opportunities and challenges posed by the internet, to develop sophisticated web sites to serve customers, in their homes (Rayport and Sviokla, 1994). The present retail environment is characterised by new, store and non- store, retailing formats, a wide range of new products, use of new information and communication technologies and consequently, the changing customer needs. Moreover, the dynamic lifestyle conditions of consumers has resulted a change in their personal environment that contributes to a profound change in customer behaviour (Schröder and Zaharia, 2008). Retailing in the 21st century means doing business with customers on their terms (Mathwicket al., 2002).

    Read More

  • Benefits Of Online Shopping Essay

    1142 Words  | 5 Pages

    Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential.

    Read More

  • Persuasive Speech On Online Shopping

    765 Words  | 4 Pages

    More and more people these days prefer online shopping than shopping in malls because of so many advantages and benefits. People from all over the world have accepted online shopping sites because of the convenience provided like from shopping in their pyjamas to convenience for elderly and disabled. Not only this, online shopping sites also provides a wider choice of products, avoiding upselling or impulse buying, better prices, good for the environment, and

    Read More

  • Negative Effects Of Online Shopping

    1894 Words  | 8 Pages

    In his book, “Amusing Ourselves to Death”, Neil Postman analyzes the change of mediums from a Typographic Age to a Telegraphic Age; but because technology has advanced since the 1980s, it does not address every new medium and its effects. One recent medium that dominates the internet is online shopping. With seventy nine percent of Americans making online purchases (Weller), it is quickly becoming a new tool for everyday life. This medium attracts every aspect of buying, from office supplies to dog treats. The demand for online shopping stores is increasing rapidly year by year.

    Read More

  • Theories Of Social Media

    727 Words  | 3 Pages

    According to the model, when a user is introduced to a new technology, his or her overall attitude towards using the said technology is a major determinant as to whether or not the user will actually

    Read More

More about Rational Action Theory

Open Document