Various aspects of Social Identity Theory do exist; the interpersonal-intergroup scope. Social identity theory posits that an individuals’ social behavior is derived from both interpersonal and intergroup behavior. A distinct interpersonal behavior is reflected by a person’s characteristics and the relationships that exist between him and another person. The same applies to a distinct intergroup behavior which is the behavior exhibited by a given social group. Chances are that these distinct behaviors don’t exist.
When stereotypes are consistently portrayed in media platforms, they subconsciously form and maintain assumed identities for the stereotyped groups. According to Lawler, identity is a mixture of both similarities and differences where common identities are shared (10). However, due to media’s strong influence towards its audience, stereotypes are seen as a reflection of reality. Individuals then use these stereotypes to identify other individuals or communities. Cohesion in a society is possible when that society shares similar ideals and sense of belonging, despite their differences culture or behaviour.
Through the study conducted by (Conlon & Barr, 1989; Nadler, 1979; Zajonc, 1962) , it can be observed that the effects of feedback given in group settings can be very different from the effects of feedback given in isolated settings. Feedback can be given in three different ways to group members. First, group feedback where feedback is given about the performance of the group as a whole, individual feedback about a member’s personal performance and the feedback derived from the distribution of individual feedback to all group members. While giving feedback is extremely important in a group, sometimes it can lead to undesirable consequences like social comparison effects. Social comparison effect arises when there is availability of feedback about the performance of others.
Individuals associate themselves to social factions where they find inclination and succor. More often than not, these groups consist of members under the influence of uniform pressure. The peer groups can be classified as membership groups, social cliques, and dissociative groups. The conformance tendency and perspective change through the compulsion induced by a peer group is called peer pressure (Salkind, 2004). A peer group comprises of a collective set of people who have similar characteristics such as common interests, age group, and socio-economic status.
Conformity is a behavior that has been adapted throughout the human behavior through a psychological state. Conformity is defined as a type of social influence involving a change in belief or behavior in order to fit in with a group. The desire to be accepted among groups of people in the community can be tempting by wanting to belong with others, this can be determined by people lying to make themselves sound better in the sense of stretching the truth with an event that didn’t occur. Being afraid of humiliation can cause a conformist to accept the behavior to avoid being embarrassed or harrasseed by social influence. This can be seen as bullying, peer pressure, and psychologically wrong causing the conformists to give in to the natural human
It is pivotal in reaffirmation and creation of attitudes we have. This is also reinforced by the Social Learning theory (Bandura, 1969) in which mass communication is also a propellant, those who control the media has the power in allowing us to learn just by observation alone. This power has been undermined by individuals at times, however, it has a key role in providing a platform in addressing unjust circumstances and social inequalities. Though there have been improvements in media landscape the marginalization of ethnic minorities in the media is accountable for a lot of prejudicial and discriminatory behavior towards
McLeod (2008) thinks that there are both advantages and disadvantages of stereotyping. Stereotype can be an advantage because it allows people to react sharply to a common situation because it could have repeated before. On the other hand, stereotype is a disadvantage because it get people to disdain differences between persons and judge people not even knowing them because of false beliefs. By using stereotypes people simplify the world and their surroundings. Furthermore, by this process a person assumes that another person has characteristic as he or she infer the whole group have.
She found herself constantly rejected by society. Thandie Newton realized that until she embraces her capabilities to the society (otherness) freely as a gift to others, is when the society (or others) saw her as an individual worth of self-contributing positively to the society. There is a role in society for good imitators. Isaac Newton said once: "If I have seen further it is by standing on the shoulders of giants." Every design, or scheme, although may appear unique, must have been an alteration of someone else's idea.
Therefore, there was an expectation of trust in Zimbardo to mediate the group’s actions if inappropriate. The conclusion, which is supported by the BBC Prison Study, is that group behaviours are dependent on the social norms and values associated with that group's social identity. This behaviour can be antisocial or prosocial in nature and evolves over
Most of us are aware of our own biases since we have inherit these since we were young. Furthermore, attitudes, values, behaviors, and communication are absorbed subconsciously. Some misunderstanding can arise from the difference in communication styles. Understanding the differences between direct and indirect communication has helped many to understand others better. Indirect communicators tend to convey their messages not by the words used but by nonverbal behaviors, such as tone of voice or pauses.