The Triple Bottom Line Approach To Sustainable Development

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Sustainable development is the development that ensures that the needs for present generation are satisfied without affecting the ability of future generations to satisfy their needs too (Brundtland Commission,1987). The main aim of sustainable development is to control the current generation to preserve resources or use the available environment while saving it for the future generations, in simple terms use the environment responsible. Blowers, 2013 mentioned that the environmental protection is the critical part of sustainable development and cannot be separated from each other. Sustainable development is a very complex concept, for John Elkington to explain it in more logic term, on 1994 he coined the term triple bottom line based on sustainable development. This term was born when John Elkington and brundtland report (UNWCED,1987) saw that social and economic aspects can be integrated to explain the environmental processes as the environment is the priority of sustainable development (Elkington, 2004). Triple bottom line dimensions include environment, social and economic, they are also called three Ps: planet, people and profit. This paper is going to discuss the triple bottom line approach advocated by the underlining…show more content…
Sustainable development is not a self-controlled system; it is driven by several drivers. Sustainable development drivers include markets, values, transparency, life-cycle technology, partnership, time and corporate governance. Taking a close look to three of this drivers which are completion of resources Elkington referred to as markets, food security and economic globalization. These drivers influence triple bottom line and sustainable development system as the whole. If one driver is distributed equally or it is balanced between the triple bottom line that equals to sustainable
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