This can be done when an event has happened or a stakeholder has supported an initiative by the organization, wherein giving recognition to the publics is viewed as possible through the media with a personalized touch. Lastly, the immediacy of feedback embodies the characteristic of Facebook being an asynchronous channel which is seen as an advantage for receiving quicker responses from its publics (Hopkins, 2012). This theory proposes the identification of which media as deemed to be most effective for a certain context rather than the process of organizational members choosing the media. Using this framework for this study, the researchers aim to analyze the content of the organization’s Facebook page with regard to the richness and quality of the content. Various organizations such as non-profit organizations in Libya and local governments in Europe are engaged in ways of ensuring that their social media is of quality (Attouni & Mustaffa, 2014; Bonsón et al., 2013).
Section Two: Literature Review 2.1 Theoretical Framework This research paper attempts to compare the use of Facebook by two groups of NPOs: international NPOs and Nigerian NPOs. The communication theory most relevant to this study is Social Network Science Theory. This theory was propounded by Danah Boyd and Nicole Ellison in 2007. According to these theorists, social networking sites are platforms that enable users do the following: 1. Develop semi-public or public profiles within bounded systems.
What is social media? “Social media is an internet-based form of communication. Social media platforms allow users to have conversations, share information and create web content” (University Communication and Marketing, 2017). There are many types of social media, for example, Facebook, Twitter, Instagram, Blogger, and more. As days go by, social media is getting more popular among the young generation.
Introduction When we talk of interacting with the people or developing a new society, communication is what that comes in mind. Communication is a way in which an individual is able to share the information with one another through a media. Today, communication has been developed in a new form; social media and social networking is one of them. There are different types of social media, the most highly used on are Facebook , Youtube, Twitter and many more. According to the article “Users of the World, Unite!
Effects of social media for a small business when used for marketing. 1 ANNOTATED BIBLIOGRAPHY DeMars, J. (2014, August 11). The Top 10 Benefits of Social Media Marketing. Retrieved September 10, 2014, from http://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/ In this article, DeMars discusses the different benefits of using social media for marketing.
Referring to the public relations literature and the research conducted on the field, Wright and Hinson (2009) conducted a survey of 574 public relations practitioners and the results mentioned that the public relations practitioners showed a strong interest in social media. However, the research revealed that there was a competition between a few social media websites like Facebook, Twitter, LinkedIn, etc. Their findings were also supported by the PR Week magazine, in which a public relations official reported that organisations were more likely to use Facebook when communicating with certain stakeholders, as compared to other social media sites. Jim Macnamara (2010) through his research mentions that analysis of the perceptions and reported
Abstract: The purpose of this review is to know about ethics in social networking. This article is to provide insights into the moral values embodied by a popular social networking site (Facebook). This research study is based upon qualitative fieldwork, involving participant observation, conducted over a two-year period. Then, the finding much research on the ethics of information systems has focused on the way that people deploy particular technologies and the consequences arising, with a view to making policy recommendations and ethical interventions. By focusing on technology as a moral actor with reach across and beyond the internet, the authors reveal the complex and diffuse nature of ethical responsibility and the consequent implications
THE FIFTH ESTATE AND POLITICS: SOCIAL MEDIA AS A MEDIUM FOR INCREASING POLITICAL PARTICIPATION Vincit Immanuel Q. Tagoc Social media is a form of an information and communication technology (ICT) that lets users connect with each other through the Internet. Peters (as cited in Hamilton, 2011) defines social media as a general term for “emerging communications technologies” that is associated to the Internet. The distinguishing factor of social media among other ICTs is that social media uses social networking sites as its primary form of communication thus social networking sites are the platforms of social media. Storck (2011) adds that social media are “websites that ‘interact with the users, while giving them information.” The dual nature of social media is relevant to the society, particularly in expressing opinions of the common people. These views can be translated to political participation that is heavily influenced by the activities that occur in social media.
Literature Review The influence of social media on buying behaviour can be on any products. Quality, brand advertising or price could affect consumer decision-making. In 2003, Western Kentucky University used a sample of 249 consumers ' purchases to analyze the type of product purchased, and the cost of item. The results of this research present that consumers are buying either expensive or inexpensive items, which are so based on recommendations from social media by their social media friends and contacts (Vespoli and Forbes, 2013). Marketers could consider that buying behaviour of customer is being affected by social media.
GROUP DYNAMICS TO ANALYSE THE FUNCTIONING OF THE SOCIAL MEDIA NETWORK FACEBOOK INTRODUCTION The functioning of the social media network Facebook is more dependent on group dynamics. A recent study carried out in Malawi proved that a number of people used social media network, Facebook to share photos, send messages, chat, tag friends or themselves, write on friends walls, join groups, create groups, share ideas in group discussions and applications and plays games (Chaputula and Majawa, 2013). This topic is relevant as it is about the functioning of online groups in everyday life in societies. This essay will discuss the functioning of medial network Facebook by looking at the formation of groups, cohesion, norms and consequences of using