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The Use Of Ethos And Pathos In Advertising

345 Words2 Pages

The main methods of persuasion included in this advertisement to convince consumers to purchase this car are both ethos and pathos since the ad has stories and celebrities. Ethos represents using reliability and trust to promote your product to a specific demographic which is common to use a well-known figure. Pathos means using emotions and values to convince consumers to purchase the product marketed. The greek god-inspired ad is purposed to target wealthier middle-aged people that prefer electric cars. The appeals used are ethos and pathos. Ethos is incorporated in this ad because BMW is already a massive business. BMW being a large business is a good ethos strategy since people know that it is a reliable and ethical platform they should

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