Some popular social media sites are: Facebook, YouTube, Twitter, Digg, MySpace, StumbleUpon, Delicious, Scribd, Flickr etc. Social media marketing consists of the attempt to use social media to persuade consumers that one's company, products and/or services are worthwhile. Social media marketing is marketing using online communities, social networks, blog marketing and more. Lazer and Kelly’s (1973) define social marketing as "concerned with the application of marketing knowledge, concepts, and techniques to enhance social as well as economic
Interactivity is not just a human to human communication concept but as well as the human to media interaction. It possess a huge amount of information that can be reached by anyone by just a click, everything from entertainment, lifestyle and learning goal that leads you to the concept of interaction. Interactivity is simply a concept of communicating using a device. According to Jensen, the word interactivity is often thought along with the words digitization, hypermedia, multimedia, media convergence and even technological advancement, hyper modernity and futurism. This will give an opportunity to interact or access the online world varying from connectivity, leisure and entertainment with just the tip of a finger.
Multimedia is the effective way to communicate with customer in the world . It is used widely in different sectors by using different types of media like video, animation, sound, text and picture. The evolution of multimedia has evolved new challenges and opportunities in the business world. Multimedia is impact industry opinion and the decisions buyers. It has become an important part of the overall strategy for any company to direct marketing.
Introduction Data warehouse architecture is the base of data warehouse. Three major areas of data warehouse architecture are data acquisition, data storage and information delivery. Data acquisition refers to data extraction from various source systems, data transformation in data staging area and preparation for loading data in data storage. Data storage is responsible for loading data from data staging area to data warehouse. Information delivery is responsible for delivering the information to data warehouse users.
It not only enables the individuals to network and share views and opinions on a large platform but gives businesses the oppurtunities to expand their arms and capture a good share of market by communicating the benefits of their products and services. One way of doing this can be with the help of Social Media Optimization. To increase the awareness and generate publicity of a product, event or a brand, companies use different social media platforms like Facebook, Twitter and others including RSS feeds, social news and bookmarking sites etc. This use of social media is called Social Media Optimization or SMO in abbreviated terms. It is a way of optimizing the websites in order to share across social media and other websites.
Objectives of Web Advertising Web advertising plays a very important role in today’s marketing industry. It is considered as the most effective way of communicating to the customers the wide range of variety of products that are available, provided by its producers. It reaches everyone who has internet access, which is a great audience, hence, it is utilized by most, if not all, companies all over the world. Objectives of Web Advertising include: Endorsement. This can be any form of campaign for a product, which is often combined with other media in order to present a well-rounded advertising approach.
Nevertheless, CoPs are not the only knowledge communities but there is a number of other types of communities where mutual learning can take place such as knowledge networks, virtual teams or multidisciplinary project teams (Kietzman et al., 2013). All these communities can provide a meaningful way to facilitate learning and knowledge creation. Among others, knowledge creation in multidisciplinary project teams has been widely studied (Senge, 1990; Nonaka, 1994; Nonaka & Takeuchi, 1995; Nonaka & Konno, 1998). Such studies have highlighted the significant role of collaboration in creating new knowledge. The boundary crossing across the different disciplines, knowledge sharing, knowledge generation through social interaction, utilization of social networks in information and knowledge exchange, and knowledge integration in the design decision-making process were identified among the key processes related to knowledge creation of such teams.
The tourism industry is significantly affected by these changes. Since information and its distribution constitute the lifeblood of the tourism industry, the use and the dissemination of social media technologies have a noticeable effect on both the demand and the supply side of tourism products and services. Below are presented the most important social media applications, as well as their impact on the tourism industry. 2.2.1 RSS (Really Simple Syndication) RSS feeds, also known as “web feed” or “news feed” is a technology that allows people to subscribe to their favorite websites and then get information from these sites via an RSS reader. This subscription is dynamic, not periodic, with new information delivered to the subscriber every time there’s an update on the subscribed websites.
SOCIAL MEDIA INFUSED EDUCATION FOR EFFECTIVE LEARNING. INFUSION OF SOCIAL MEDIA AND EDUCATION Abstract The advancement in technology brought a drastic change in the field of communication by helping users to be both receivers and the creators of content at same time with the help of Social media, derived from the social software movement. The interactive, participatory, and open nature of social networking technologies presents a number of opportunities for learning and innovation. Social Media Services are already facilitating unprecedented innovative educational practices that centre on collaboration and information sharing. One of the key established advantages of social media is in facilitating peer learning and emphasizing the importance
Association rule mining has been proven to be a successful technique for extracting useful information from large datasets. Various algorithms or models were developed many of which have been applied in various application domains that include telecommunication networks, market analysis, risk management, inventory control and many others