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The Use Of Propaganda In Covergirl Advertising

344 Words2 Pages

There are many techniques people use to sell their products. Since there are tons of makeup brands the makeup industry is very competitive. Covergirl advertisements use variety of propaganda techniques such as testimonial, name-calling, and card stacking. Testimonial is a very popular technique used in order to sell their products. Covergirl use one well-known celebrity in their commercial, Ellen DeGeneres. This would make Ellen 's fans want to buy the product. The reason why Covergirl used this type of propaganda is to make women think if Ellen uses the product the product should really work. And in most cases the celebrity does not even use the type of makeup. Ellen DeGeneres is a famous and well-known person Covergirl pays

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