PROMOTION: Social media helps in the promotion of movies. A movie’s social media profile has a lot of impact on people. A key part to a movie’s success is how well it has been marketed. Before there was the Internet, production studios had to advertise to their audiences through print media. Billboards, buses, and streets were plastered with hand drawn posters.
Because of innovation of technology, people were to get involved to the changes in modernization. The convergence of technology challenges the marketers that drive them to transform their marketing strategies. In the recent study, people were more likely to hold their time on the internet and it shows consumers observe 53 percent more of digital advertising than native advertising (Pozin, 2013). More users are engaged to online interactivities such as social networking sites, online multiplayer game and even shopping online. These were some factors that users are fascinated to internet media.
Is Social Media Allowing Celebrities to Influence Their Fans? Introduction Celebrities is always using social media, their fans will know their celebrities from the celebrities’s social media. This days some celebrities post things that is a little bit too much, celebrities most of the time demotivate their fans indirectly from their post. Celebrities can quickly influence their fans through the social media, because social media is the quickest ways to talk, to express their feelings to world in just seconds. Some post are not thought through enough, which might just influence people badly but some post can be very helpful to other people and helped and may also influence people into a better person.
Impact of Social Media Social media is device used to sharing, interact, and get to know new friend. Social media have significant impact for the user’s life. Kind of social media is Facebook, Twitter, Line, etc. Social media changes the most people live. It can have negative and positive impact, but not all people aware of effect.
Social media has taken over the world, as a way to communicate with friends, family and even celebrities. The ever-growing availability of the internet allows people to post, stream and share their personal lives. However, with the growing social networks comes the need to "fit in". With social networks such as Instagram, Snapchat and Facebook lend hand to social comparison opportunities. Despite its many positives, it has a downside.
It helps them to attract or gain potential customers, investors and consumers. As people gain more followers on their pages or websites, brands and companies start approaching them for paid endorsements and sponsorships. Through this the company gains more customers and it gives an identity to their products. Youngsters have become overnight sensations through YouTube. This has derived a new term called “YouTube celebrity” which is used for people who have a huge fan following on their accounts.
People are more likely to buy when they have received customer reviews and/or recommendations from friends/family; having social media can help companies to take advantage of this phenomenon . When a company has computer savvy employees they can use that to their advantage by having the employees create a company-related events and make positive statements on social media about the upcoming company events and make positive statements about the organizations activities. By having employees use social media it is helping the organization market to a larger audience, but does it in a way that is the most trusted and valued more than any advertisement . Social media sites are not to be taken lightly, because it has a huge power shift in favor of the consumer.
Social media such as Facebook encourage people to reveal where they are from, hobbies, favorites TV shows etc... it's the faster way to know more about your friends in Facebook. "...Facebook has saved me from having to remember the date of friend's birthdays..."(Meltzer 4). Some people, they don’t remember their friends or relatives' birthdays. They are too busy to remember, and they have lot others to do than remembering another people birthday. However, social media won't let that go away easy.
"Digital technologies give organizations the chance to have personal, individualized relationships at scale—but getting there requires going beyond superficial social promotion. "(Martin, J., 2013) Savings on recruitment cost through social media sites like LinkedIn Employers, both current and future, look for prospective employees online. And it looks like this trend will continue in the future. LinkedIn, for example, are a treasure trove of profiles for potential recruits. Personalities shine through and make candidates attractive to recruiters.
The clique normally goes out and takes a lot of photos, and uploads these photos and activities to new social media sites. Using the new social media tools, such as the “View Friendship” tool by Facebook, it may appear as though Person A and Person B are close friends, but they are actually not. The scope of how new social media can actually represent the degree of friendship between two individuals is thus limited and possibly