The Values Of Organisational Culture Of The Coca-Cola Company
1. Introduction-The Coca-Cola Company
The Coca-Cola Company is the world’s largest multinational beverage company and the world top one producers and marketer of soft beverage drinks (Fahad, 2015). The company’s main product, Coca-Cola, is well-known recognised and consumed globally (Iarm.co.il, 2015). The Coca-Cola Company is incorporated on 5th September 1919 and nowadays operates in more than 200 countries, including Eurasia and Africa, Europe, North America and Asia Pacific, and market more than 3000 beverages, primarily sparkling beverage and other beverage such as enhanced waters, energy drinks and juices (Ukessays.com, 2013; Reuters.com, 2015). The product brands consumed includes Coca-Cola, Coca-Cola diet, DASANI and Diet Coke (The Coca-Cola Company, 2015). The company’s net revenues is generate by selling concentrates and syrups to authorised bottling and canning operation (Reuters.com, 2015). At Coca-Cola, they set out mission and goal to refresh the world in mind, body and spirit, to inspire moments of optimism and happiness through their brands and actions and to create value and make a difference (Coca-cola.co.uk, 2015).
2. Dimensions of organisational culture of the company
Organisational culture represents the shared values, principles, traditions and ways of doing thing that influence the way organizational member act which have evolved over time and determine. There are different types of dimensions of organizational culture used by The Coca-Cola Company.
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