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Indian Wine Swot Analysis

3604 Words15 Pages

Introduction

Wine is an alcoholic beverage made by the fermentation of grapes or grape juice. Wine is the most popular beverage, associated with happiness, celebrations and festivities. Global market for wine is estimated at 25 Billion liters.
Numerous varieties of wines are made all through the world. French wines are generally prominent. The general arrangement of wines alludes to red wines (produced using grapes without uprooting the skins), white wines (produced using grape juice) and sparkling wines (carbonated white wine). The liquor content in wine shifts from 10 to 14 %.
Indian wines are the wines made in India. Contrasted with alternate nations, wine assembling and utilization in India is lacking. This is ascribed to prior time of …show more content…

Hotels, Restaurants, and Specialty Shops

• Pubs

"Pubs" are still to a great extent kept to Bangalore and Bombay. Pubs have started to show up in Pune throughout the most recent two years and additionally Delhi. Rajasthan has as of late changed its on premise deals and Punjab has permitted deals in retail establishments from April 2004.

• Hotels

With India's continually expanding visitor segment, the measure of individuals staying at Indian lodgings is additionally climbing. In 2003, just around 10,000 inns existed; by 2007, this number developed to 20,000 lodgings. Of these, the inns that brag no less than three stars have a normal of 2 restaurants every hotel. Because of their well-off customers, such privileged areas are likely contender to import different products, including California wines. Around 45% of the industry wine volume offers through on-reason outlets, and principally in 5 Star inns. These exchanges all qualify as "obligation free" because of the unique drawing rights that lodgings get for obligation free wine against their remote trade profit. As indicated by the U.S. Remote Rural Service, Indian extravagance lodgings dispense 40% - 60% of their alcohol plan to foreign made fermented refreshments. To put this number in connection, nourishment and refreshment deals contained 25% of lodging income in 2006. The real lodging networks in India are Taj Hotels, Oberoi Hotels, Ashok Group Hotels, and Leela Places and …show more content…

Marketing and Advertising

7.1. Television

Television advertisements for alcoholic products are illegal in India, so other means have been devised to present alcoholic beverages to the public. Many companies participate in “surrogate” advertising by which they present an advertisement that only mentions the name of the company without any direct allusion to their alcoholic beverage.

6.2. Magazines

Magazines are also prohibited from advertising alcohol except for the Sommelier India magazine which is dedicated to the wine trade in India. The magazine is written by Indian and international writers, and contains articles and information about the wine culture in India as well as wine profiles that critique different wines.

6.3.

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