The Word Of Mouth Epidemic In Sesame Street And Blues Clues

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The word-of-mouth epidemic is not complete without someone to persuade. This is where the Salesman comes into play. What makes a good persuader is their attitude. The example used in the Tipping Point, is a financial planner named Tom Gau. The characteristics that made him a great sales man was how he made his clients feel about themselves. “I call my clients family...irresistible that goes beyond what comes out of his mouth, that makes people who meet him want to agree with him. It’s energy. It’s enthusiasm. It’s charm. It’s likability.” (pg 73) He is optimistic. The Salesman to start the American Revolution would be the militia and city heads themselves. They had a large impact in getting the men and militia ready to fight. For…show more content…
In the Tipping Point the example of Sesame Street and Blues Clues show a great example of how the Stickiness Factor works. What makes a message ‘sticky’ all starts from the initial interaction from the viewer to the TV. “[Sesame Street] discovered that by making small but critical adjustments in how they presented ideas to preschoolers, they could overcome television’s weakness as a teaching tool and make what they had to say memorable.” (pg 91) With the simplicity of having the children interact with the characters in the screen improved the likelihood of the child learning. From a simple change in the exaction of the show opened doors to a new world of television and…show more content…
Creating the perfect epidemic however follows a few key areas. The Law of the Few states that Connectors, Mavens, and Salesmen are responsible for initiating word-of-mouth epidemics. The Stickiness Factor makes an epidemic memorable. By tinkering with the presentation of information and making the message more interactive with the reader/viewer, we can significantly improve its ‘stickiness’. Lastly The Power of Context is what affects the spread of an idea/message through the environment it is placed in or introduced in. Without the proper environment the simple idea will not spread and create change. This is why the Power of Context is important. The when and where’s of the idea. With the combination of the 3 laws, a simple idea/message can tip the dominos of life, and create a big
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