• Correlational points-of-parity- Correlational points - of - parity are those potentially negative associations that arise from the existence of other, more positive associations for the brand. In other words, in the minds of consumers, if your brand is good at one thing, it can’t be seen as also good at something else. For example, consumers might find it hard to believe a brand is “inexpensive” and at the same time “of the highest quality.” Like Volkswagen first introduced innovative features in high end cars and gradually introduced the same in lower end cars also. The above attributes, the company had in common with the other competitors and it was successful in providing the same to the
Repairs can be made easily with a network of dealers or private garages for gasoline and petrol cars, but prices will be as high as regular cars.Increase the cost of electricity monthly user. The structure of the electric car is simple, but because the dynamics are different from the traditional car, the car is difficult to repair because it is expensive. Lack of repairers now can repair the electric car is still limited. Spare parts, supplies and electric car insurance are still lacking, because of lack of components, high prices. The development of electric cars may face some potential risks.
The feeling of driving such cars contributes to the tangible part of the service delivery. Although their offices were in garage or rented spaces, which were not pleasing in appearance, the branded new car and their cleanliness contributes to the good tangibility of the service delivery process. The Marketing Mix (7 P’s Framework) Product: Car rental is the basic service provided by the easyCar.com. It mainly provides its service in the main cities of Europe. Some of the countries in which its services are available are France, Netherlands, Spain, United Kingdom, etc.
Governments all over the world are trying to promote electric cars. Increased advertising, electricity stations at gas stations and tax refunds on electric cars are all meant to increase the amount of electric cars sold. It may very well be that the electric car is the future, that the production and manufacturing will be made more efficient, more environmentally friendly. However, the fact remains that currently, they should not be. Since a large part of the pollution produced by electric cars also comes from the manufacturing of the actual car, its well worth looking at the individual parts of a gasoline and an electric vehicle.
For interior of the cars, BMW’s company choose high quality materials to gives the passenger and the driver comfortable feelings and also an enjoyment along their trip. For sure all of this come with high prices that the company must face on. 2. Weak Brand Portfolio Too many and tough competition with other companies that also a well known automobile such as Mercedes, Audi and other else. For this company, its only target for luxury market segment that only target for the elite class.
BMW in the past used differentiation strategy to build their car empire, but nowadays they are approaching low cost strategy; in contrast, Toyota used both strategies to establish a strong reputation in automotive industry. This results in impressive value to quality in the favor of Toyota. BMW is known for their high quality cars that cost them a lot to develop, but their cost is much higher than their competitors comparing to Toyota. In addition, Toyota strategy is to develop the best quality possible with the lowest cost to charge customers lower price than its rivals. According to
Introduction Dilemma: Are driverless cars safe & feasible? Purpose of study: To find the need of driverless cars in economy. In order to understand the concept of enhancing effectiveness & having more secure transportation system. Perceive the forthcoming idea of driverless vehicle & make it adoptive generally. Research Scope Our economy generally relies on the transportation system for different purposes particularly for making goods accessible and for moving from one place to another.
1.5. Advantage over Traditional Method An electric vehicle is a great way for a consumer to not only save money, but also help contribute towards a healthy and stable environment we live in. However, there have so many different reasons for buying an electric car in the modern day of technology. • Zero Emissions: Electric cars are fully (100%) eco-friendly as they run on electrically powered motors. It does not emit toxic gases or smoke in the environment as it runs on green energy sources.
It must be accompanies with a communication with a clear targeted value proposition differentiated from competition. Tata has had troubles with just about every step and that too publicly. • Unclear Target segment: Tata never seemed to know completely about the segment they were targeting. The segment they were looking at was completely oblivious to buying cars and their attitudes about cars were not studies in detail. Consumer buying process: A car buying process is a high involvement buy with the consumer using certain cognitive thinking before the actual purchase.
For example, a buyer purchased an X brand smartphone because they heard, acknowledged and believed that the phone has better features compare to other smartphone brand. However, after the purchased, the smartphone features does not work like their perceived believes. The performance of the smartphone disappoint them. Therefore, the buyer’s dissonance reduces due to disappointment and dissatisfaction of the product’s performance. Grewal and Levy mention that the product usually purchased are expensive, infrequent buying demand, does not function as prior expectation and high risk level.