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Theme Code Sub Code Essay

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Theme Code Sub Code Description Example
Economic Factors Price Cheap This code refers to cheap price being an influence in online shopping I decided to buy the shoes online because it was a much cheaper price that I could find in any store Expensive This code refers to expensive price being an influence in online shopping The benefits of purchasing online, although more expensive, was just an all-round better option Shipping Costs This code refers to the price of delivery influencing consumers The shipping costs were much higher then I though and they didn’t tell you until the very end of the purchase process Currency Conversion This code refers to currency conversion being an influence in online shopping When purchasing from the UK,

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