2.1 INTRODUCTION This chapter presents the literature review which explains theme park features. This literature review research shows some research on the theme park products, and also students’ internal and external determinants towards their theme park preferences. These ideas were highlighted by Kotler (1994) and also Swarbrooke (1995). 2.2 THEME PARK Theme park can be defined as a place that provides facilities and landscape based on a particular theme which offers other services, such as food, drinks, merchandising and often accommodation that are usually connected to the theme (Daneshku, 1995). Among all of the sectors the industry, theme park are considered as key player as it play a special and important role in generating tourism demand (Raluca & Gina, 2008). As parks that offer to the public a variety of rides, attractions, and entertainments (Clave´, 2007), including ‘white knuckle’ rides, to historic properties, museums and art galleries, religious sites, industrial plants, zoos, and wildlife parks (Kemperman, 2000), theme park is not only becomes one of the main motivators of tourism trips to many destinations but also as a core elements of the tourism product. Pearce (1988) stated that, when operating the theme park, along with the rides, entertainment, and food, it is crucial to know the concept of themes in the theme park as it can create several different environments. There are few concepts of themes in theme parks including history-periods, fairy tales,
The Book “Amusing The Million”, written by John F. Kasson describes how the amusement parks in Coney Island changed the attitude towards new cultures in the United States. Kasson talks about the era of famous amusement parks which began in 1895 before the first world war. These amusement parks were an effort to bring together the different cultures seen in the urban cities. Coney Island was a cultural accommodation for all the people who desired adventure and excitement.
Disney opened their first park named Disneyland in Anaheim California in 1955, in their quest to create the happiest place on earth. It was shortly followed by Disney world, which was constructed in Orlando Florida in 1971. The Magic Kingdom took 6 years to build, but Disneyworld will never be quite finished. On July 17 1955 when Disneyland had completed construction in just 12 short months.
The most valuable resources of Disney theme parks are the iconic Disney characters such as Mickey Mouse. While there is no shortage of animated characters in the entertainment world, Disney characters hold a special place in this very entertainment world. Disney theme parks
History of the famous theme park, Disneyland is a place known for creating a safe and fun environment to its visitors. The wonderful place for your imagination to go free has a lot of hidden secrets and many things that most don't know about. It is most well known for the many cartoon characters and it's kid friendly movies with funny jokes to keep adults entertained. Then again the creator is not as well known. Disneyland has had a tremendous impact on society by advertising in mass to children, it changed the face of animation, and showed with hardworking and dedication your dreams can come true.
• The adventure theme park will establish and strengthen relationships with travelling agencies Price • The company will adopt a mass market penetration which will commence with low prices to stimulate the demand. This will also assist in attracting the targeted audience as the buying power is declining in the South African market due to increase in interest rates. This will further allow the company to capture a large market share and build the image of the park.
Tourism has become one of the important economic factor for any nation today. With the increase in technology, the world is gradually changing and becoming closer and smaller day by day. The country known for its advanced technology, Japan is popular in terms of travel, commerce, technology, cuisine, popular culture and shopping. Globalization has played a vital role in interchanging activities such as goods, services, technology, culture, and even the lifestyle of people around the world. Japan’s tourism has grown rapidly in the recent years.
" Disney theme parks were built for the whole family to enjoy and they do a fine job stressing that. If you pay close attention to their advertisements you will see that they are not always aimed for children, in fact they are aimed at the parents most of the time with little phrases such as "Let the Memories Begin" and "This is Where the Magic Happens." Even the animation films are made to please the parents, with their good morals and some jokes that are meant for the child not to understand. In addition, the Disney Store has its own Home Decor department which is intended to satisfy the parents' wants as well as their children's, while the child is browsing through the toys, the parent is browsing through the Home Decor section.
Loud Disney theme music and gorgeous colors are flaunted on every corner. There is not one person in the place that is not having a great time. Booming laughs and bright smiles fill the park on a daily basis. Disneyland is broken up into different sections in correlation to the theme. Disney has Fantasyland,
Everybody is a kid at heart. Well, getting occupied with all our to dos and responsibilities sometimes make us really look for that thrill and excitement which is all about sojourns, breaking free and simply having fun, just like what we used to do as a child. That’s why I love theme parks! It’s a place for thrills, exhilaration and amusement, where hyper-energy and creativity thrive and joy-rides are but typical. Do you know that theme parks started from the recreational idea of traditional parks?
1 Overview of Company Since it was founded in 1923, Walt Disney Company has become a world-famous entertainment and media company, and its turnover brings it to the second place among global media companies (after Time Warner). It is constantly working to provide people with the most special entertainment experience, and has been adhering to the company 's good tradition of quality and innovation. After years of development, Walt Disney is already a successful transnational corporation and its operations involve in parks and resorts, consumer products, media networks, and studio entertainment these four industries. By the end of September 2017, its media network is the most profitable business which the revenue is 42.6% of the total while
The complexity of the product offering allows customers to have numerous price points and ability to decide how much of the Disney experience they want to enjoy. For examples, the offerings include transportation, resort accommodations, and meal plans. The larger product mix creates entry into the resort, hotel, and restaurant businesses. Although Disney was not first in the theme park market, its large size and connection to kid ’s movies was revolutionary.
IDENTIFY AND RESEARCH A TOURISM ATTRACTION Introduction Tourism has experienced continued growth and extensive diversification and competition on the last decades, becoming one of the fastest growing economic sectors in the world and by consequence, one of the main income sources for many developing countries. “Every time we travel we are part of a global movement that has the power to drive inclusive development, to create jobs and to build the sustainable societies we want for our future,” says the actual UNWTO¹ Secretary General, Taleb Rifai. “This movement also contributes to build mutual understanding and to safeguard our shared natural and cultural heritage,” he completes. A sustainable and responsible approach to tourism means that neither the natural environment nor the socio-cultural organisation of the host communities would be compromised by the arrival of tourists.
The theme park promises to offer the customers and visitors from all around the world the highest quality of products and
Therefore, tourism may be defined as the activities, processes and outcomes by the relationship and interaction among the tourist, government, suppliers of the tourism, the host communities and the environment that surrounding the destination which involved in attracting and accommodating of the visitors (Goeldner & Ritchie, 2009). According to Goelner & Ritchie (2009), there are four different perspectives of tourism can be identified from the tourist, business operator who providing goods and services, government of the host destination area and the local community. The first group is the tourists or visitors. They are the group who search for various travel experiences and satisfaction physically and psychologically.
Tourism can be considered one of the most significant economic and social phenomena of the twentieth and twenty-first century. The evolving of the tourist’s behavior has triggered a series of changes in the way of operating the tourism businesses. From traditional travel agencies, hotels and airlines up to the online tour operators. All tour operators have had to adapt to the changes of the individual as a traveler and this has led to continuous development of strategies by the agents.