Theme Park Literature Review

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2.1 INTRODUCTION This chapter presents the literature review which explains theme park features. This literature review research shows some research on the theme park products, and also students’ internal and external determinants towards their theme park preferences. These ideas were highlighted by Kotler (1994) and also Swarbrooke (1995). 2.2 THEME PARK Theme park can be defined as a place that provides facilities and landscape based on a particular theme which offers other services, such as food, drinks, merchandising and often accommodation that are usually connected to the theme (Daneshku, 1995). Among all of the sectors the industry, theme park are considered as key player as it play a special and important role in generating tourism demand (Raluca & Gina, 2008). As parks that offer to the public a variety of rides, attractions, and entertainments (Clave´, 2007), including ‘white knuckle’ rides, to historic properties, museums and art galleries, religious sites, industrial plants, zoos, and wildlife parks (Kemperman, 2000), theme park is not only becomes one of the main motivators of tourism trips to many destinations but also as a core elements of the tourism product. Pearce (1988) stated that, when operating the theme park, along with the rides, entertainment, and food, it is crucial to know the concept of themes in the theme park as it can create several different environments. There are few concepts of themes in theme parks including history-periods, fairy tales,

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