The stakeholder has great importance in business tourism. They organized a different seminar, conference and meeting on different sectors of the market for the achievement of tourism. These stakeholders implement new ideas and changes as part of development process. Tourism is the major
Successful strategy at the corporate level must produce a clear and significant benefit to the competitive advantage of business units.” (Porter, n.d.). The company harnesses the ‘fit across the value chain’ strategy to connect all its various business components and units. This has enabled them to create unique corporate values. In the resort unit or component of the company, Disney compete in the theme parks and resort centers, video entertainment and consumer division, using it reputation as family or household entertainment giant to strategically position its other business
Conclusions Research does not only provide the answer, but once implemented, the knowledge it provide can help enhance marketing performance. Research is increasingly important to help organization to generate success in running the business. By conducting a research, an in-depth examining on the actual behavior of target audience is possible and it provides a comprehensive understanding of literature and theories. Theme park operators are necessary to understand the desire and the motives of customers in visitation of theme park. According to the results in chapter 4, several reasons of the respondents’ choice are suggested.
Festivals create ‘product’, enliven a destination, animate static attractions and promise a glimpse into the authentic culture or a place. Meanwhile, for festivals, tourist audiences create new forms of demand, box office income and means of widening their repute. There is abundant evidence show countless festivals are marketed as tourist attractions and generate sizable flows of tourist numbers and associated revenue (Getz, 1991; O’sullivan and Jackson, 2002). In recent decades, as sponsorship has become an important part of brand management strategies, and as festivals and events have become increasingly the focus of Sponsership investment, the question as to why companies sponsor events has stimulated a great deal of research enquiry. Studies have concluded that companies sponsor events for a number of identifiable reasons: to increase or develop product or corporate awareness, to drive sales or to develop market position.
Attractions Any place that attracts tourists will offer event planning opportunities. Many hold events to promote themselves or rent out their facility for events. Some attractions are: amusement parks, aquariums, casinos, family fun centers, factory tours, ghost towns, historic sites, monuments, museums, national and state parks, performing arts, professional sports teams, raceways, scenic trains, theme parks, visitor centers, wineries, zoos, etc. THE CORPORATE MARKET The corporate market includes corporations, associations, non-profit organizations, educational institutions, governmental offices, hospitals, etc. You can work for one of these businesses as a meeting planner, in administration, in corporate communications, human resources, marketing, member relations, or public relations.
Because during these times, you not only travel easily but also can admire many beautiful scenes like charming wild sunflowers in November or white flowers in March. Besides, if you visit A Pa Chai in March, you can participate in the traditional festival of the Ha Nhi people. So, are you get ready for a Vietnam trekking tour in A Pa Chai? How to get there? There are many ways to reach A Pa Chai from Dien Bien Phu town, but the most popular route is Dien Bien - Muong Cha, Muong Nhe - Leng Su Sin military post - Ta Kho Khu - 317 Military Post.
Introduction Nowadays, people are becoming highly dependent on what is marketed right infront their eyes through the use of promotion and advertising, opinion from other people, and media which is the main source of the created perception of a potential tourist about a destination (Govers, et al, 2007). Today’s traveller can virtually tour destinations at the touch of a finger even before actually visiting the place through simple online marketing platforms (Solimar International, 2014) that give tourists ideas and knowledge about the particular destination. With the highly industrialized and technological world, the industry of tourism marketing continuously grows resulting in the number of international tourist arrivals, as of 2015, to 1,184 million, representing an increase of 4.4% with 50 million more tourist arrivals compared to 2014 with accords from the World Tourism Organization (UNWTO, 2016). In line with this, destination image plays an important role for the topic of this research since many tourists are attracted to a specific destination. Therefore, as Lopes (2014) and Tran (2013) stated, assessment of the brand image or the destination image is needed because it is one of the most important elements of a tourist destination and is known as one of the most important factors in promoting and marketing a successful tourist destination due to its impacts on both supply-demand side aspects of the marketing.
___________________________________________________________________________ SCHOOL OF MANAGEMENT SEMESTER II, 2015/2016 AMP 352/4 INTERNET MARKETING Lecturer : Dr Malliga A/P Marimuthu Name : Willian Leong Matric : 119956 Industry : Tourism 1.0 Introduction Tourism is defined as the activity of traveling for pleasure. It has become an important sector that has an impact on development of country economy. Tourism industry is inseparable from businesses such as travel services, food, accommodation, transportation and recreation and entertainment. Thus, when the industry thrives, it brings the benefits of income creation and generation of jobs. Therefore, many countries are trying hard to market themselves in order to attract visitors.
It allows tourists to find the best package, easily book hotel/transport and offers many promotions. Its impact on Tourism Demand distributes and produces tourism package (Sigala). Tourism Supply: Since travelers can upload their vacation images online, sharing their experiences, It is use as a tool to attract more customers to agencies. Also the co-operation of organizations and brands has created a huge effect on Tourism. Tourists are allowed to book a group booking online, share the moments on internet and judge the trips.
Cultural tourism holds the main influence in visitors’ decision to travel to destinations in different parts of the globe. This in turn has led to cultural attractions being important in the development of tourism in most regions of the world, for example, Europe, North America and developing countries. Cultural attractions are perceived as being icons of important streams of global culture. This global conception of culture has led to the designation of world heritage sites which attract millions of tourists annually. At national levels, culture is perceived as playing an important role in establishing and reinforcing people’s unique identity and sense of belonging to particular lineages.