Theoretical Analysis Of Dale Fodness

1.Theoretical Analysis

The main problem in strategic marketing is the giving standard, stereotyped solutions. Most of the managers even well-educated ones have problems with adaptation on problem solving. As it mentioned in article for a years in most literatures and articles strategic shows standardized solutions and it becomes obstacle for being creative and flexible in clarifying problems.

1.1.Strategic Marketing Thinking.

During the analyzing article of Dale Fodness we will try to find solution ways of the strategic marketing.

According to the Dale Fodness the main way of the solution problems in Strategic marketing is Strategic Marketing Thinking.

According his article Strategic Marketing Thinking consist of 4 main parts: 1. Thinking

Second step is market development. Market development includes extending the item to new markets. This strategy tries to increase new customers through ventures into new markets intended to expand the general span of the item or services.

Third strategy is product development, which is attempted when the company adjusts the attributes of its center products to speak to existing or new clients. We can say that it is some kind of adaption to the market. Company changes or modify its products according customer needs. This is very important for attracting new customers.

Last strategy is diversification. Diversification comprises of the association altering the qualities of the item and focusing on another business. In this kind of strategy it is more important to invest new markets. Also it is important to invest the improvement or obtaining of outside resources. Diversification serves to improve the company. Diversification also can be delegated vertical, flat or parallel enhancement relying upon the position of the new resource in the quality chain of the differentiating association. On the off chance that the new resource is at the same stage inside of the quality chain as the current resource, the company is utilizing level broadening to grow their

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