In qualitative research, the researcher interprets the data by developing a description, analyzing data and finally drawing conclusions about its meaning theoretically. The characteristics of qualitative research (Rossman and Rallis, 1998) cited in Creswell are: 1) Qualitative research usually done in the field. Meaning that the researcher should go to the field of the research object in order to collect the primary data. In this case, researcher will be able to know and understand deeply about the research object and gain better experience and got more detail data. 2) Qualitative research uses data collective which involve the participant actively and sensitively in the study.
In case the research is on a hypothesis and test of this hypothesis using data is known as the deductive approach. In deductive approach researcher develop a theoretical or conceptual framework and then test this theory using literature review and collecting the data. The other type of research is inductive research in which the researcher develops the theory after analyzing the data. In inductive research there is a clearly defined research question and objective and researcher explore the literature. Inductive method of research will be applied for the case study of WCC as the research question has already been defined.
24). According to Yin (2011, p. 307) a case study is: “A study of a particular case or set of cases, describing or explaining the events of the case(s) […]. A case study may rely on quantitative or qualitative data (or both) but usually involves some field-based data.” An important distinction within the case study methodology is to be made depending on the scope of it. The first type of case study focuses on teaching purposes and is therefore primarily used for the illustration of existing theories and concepts. The second type is the research case study.
Theoretical Review: The reason for this frame is to solidly look at the corpus of hypothesis that has aggregated with respect to an issue, idea, hypothesis, marvels. The hypothetical writing survey help build up what speculations as of now exist, the connections between them, to what degree the current speculations have been researched, and to grow new theories to be tried. Regularly this frame is utilized to help set up an absence of proper hypotheses or uncover that ebb and flow speculations are lacking for clarifying new or developing examination issues. The unit of investigation can centre on a hypothetical idea or an entire hypothesis or structure. Steps to conducting and approaching a proper Literature Review: 1.
3.1 Introduction In this chapter the coverage is on the research design and methodology, including sampling, population, establishing rigour during and after data collection, ethical considerations and data analysis. 3.2 Research Strategy This study used quantitative research strategy. According to Newman, quantitative research goes from reviewing and defining directly to developing hypotheses and collecting data. In quantitative analysis, this is called the derivation of hypotheses. “The researcher examines the literature and, based upon this process, he or she derives theoretical expectations, which become the derived hypotheses (Newman, Ridenour, & Ridenour, 1998).
Developing and planning formative research. Step 1: Define the research problems and purpose: Research problems and purposes are which motivates the most critical cases, behaviors in communities and households, perception about the practices and the possible ways to facilitate new or improve current practices. (Powell, E.T & Renner, M., 2003). Step 2: Create a draft of conceptual framework: Conceptual framework is to keep the formative research focused on the research objectives. A conceptual framework is a set of related ideas behind the research design.
The consultant will examine and evaluate the following theoretical literature written by: • Michael E. Porter • Philip Kotler • Christine Daymon • Immy Holloway LPCSL has conducted research on topics relevant to the project such as: brand positioning, organisational culture, shift of mission and vision, redesigning core values, competitive advantage, and marketing communication models. The following models will be
RESEARCH METHODOLOGY: In this section detailed of data ,research design in ordered to test hypothesis After literature review, identifying variables and developing hypothesis and theoretical frame work this section explain what to do and how to do. Research design offers guideline to researcher to gather and analyze data in order to answer research questions (Sekaran and Bougie, 2010). Collis and Hussey (2009) identified methodology as the “overall approach to the entire process of the research study”. Research methodology is focused around the problems to be investigated in a research study and for this reason is varied according to the problems to be investigated. Research philosophy If research reflects the philosophy of positivismthen
Cruz, Rochell Marie R, BSBA FTM 4-2 Writing Chapter 2 In order for you as a researcher be called a researcher, you just have to research and review about related literature. This is vital because this is where you can get your ideas and somehow can improve your study. It is very important because this will serves you as a guide in making your research. The purpose of the study should suggest some theoretical framework to be explained further in this chapter. The literature review thus describes and analyzes previous research on the topic.
Furthermore, the relationship between the variables will be discussed and the adapted theory will be provided to show the relationship between the variable. Then, the hypothesis is come out to support this research. 2.1 Review of key concepts The different meaning