Theoretical Framework Of Albert Bandura's Social Learning Theory

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Theoretical Framework This particular research follows a framework developed by Albert Bandura (1977), Social Learning Theory, which is an existing theory that use for similar research. This theory stated that behaviour is learned from the environment through the process of observational learning. Specifically, there is three components of social learning theory construct describing how peers influence personal alcohol consumption: social reinforcement, modelling and cognitive processes. Social reinforcement states that people are more likely to perform a specific behaviour if it is followed by something enjoyable, (Borsari & Carey, 2006). In other word, it can also mean to be the process of social reinforcing or strengthening. Different types of environment of university student drinking provide varying degree of acceptance on certain behaviour, (Borsari & Carey, 2006). For example, rave party. University student would likely tend to vote the event to be success because it would bring them a pleasurable moment and it can strengthen their social network. In the review of Jennifer, Christopher, Mark, Jay E. and Tibor in 2003, social reinforcement is one of the drinking motives of every individual. By drinking alcohol, this model includes social reinforcement motives and social influence factor. Social factors have been shown to play a central role in college (Simons, Correia, & Carey, 2000; Stewart, Zeitlin, & Samoluk, 1996; Wood, Read,Palfai, & Stevenson, 2001). Social

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