Swot Analysis Of Eataly

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The study will apply various theoretical models in order to highlight the overall performance of Eataly, evaluating the factors that play an important role for the success of Eataly. Eataly is an Italian market being the largest all around the world; it offers variety of food and beverages, restaurants, retail items, bakery as well as cooling school. The study will provide an overview of Eataly, and the challenges they faced while operating within the market place.
Retail industry presents relation between producers and consumers, thus, it allows the industrial firm reaching the market successfully and develop two way information transfer and services. according to Sebastiani & Montagnini (2014), among distributors, the grocery stores covers
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Pestle Analysis
Political Factor
Eataly operates in global environment with their operation spread all around the globe; the operation of the company is influenced strongly by political situation of the country where they are doing business. As Eataly have flexible policies to adjust in an unstable economy (Reijers & Mansar, 2005).

Economic Factors
The entire planet has witnessed the economic decline and hence the characteristic of purchasing products has been greatly affected all companies without exception Eataly. In addition, the income level of Europe is relatively uneven which makes some people fail to pay for products offered by the company (Chaffey, 2009).

Socio-Cultural Factors
Eataly is located in a place where more potential buyers are mainly targeted. In UK, more than 90% of the population are whites where traders are mostly intended for
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The plan includes to focus on buying fresh vegetables, fruits and meats from local producers, however this consumes more time for those to produce a supply chain of artisanal products

Bargaining Power of Suppliers
The objective of Eataly is to uphold the system of ecologically and responsibly sustainable production, distribution and commercialisation. Therefore enterprises for this supply chain are selected carefully. In addition to this, Eataly in order to secure their business has purchased shares in various suppliers (Morandi, 2011). At present time, Eataly own or are partner in more than nineteen companies that distributes or produces Italian food. These firms supply around 25% of retail products where as 75% is purchased from more than 2000 producers.

Threat of Substitutes
The products that Eataly is offering include wine, pasta, pizza and cheese being their universal product. Eataly is able to differentiate them with artisanal slogan. On the other hand ‘small size market chains’ or larger stores might supply similar or same products from and can be compete or substitute Eataly in long term through changing their structure (Carlucci & Seccia,
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