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Goffman's Framing Theory

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NAME: MASEGO BUSUMANE
MATRIC: 15BE02264
COURSE: MAC 213

FRAMING THEORY

Frame is whereby topics or events covered are arranged or organized in a certain way by editors or gatekeepers.

Framing is defined as the way a reporter, journalist of any communication source put up any information or message for the audience.
Framing theory is a theory under the theories which has been said to be an extension of the Agenda setting theory. The agenda theory is a theory of mass communication that tell its message consumers the subject, issue or events to think about per time but not what exactly they should think about, for example currently the public is thinking about the US Presidential elections due to what the media has been presenting to them, …show more content…

Goffman was fascinated by the mistakes media consumers a]make in their everyday life in the mistakes that they never get to realize them. He argued that the media consumers keep on changing their perceptions and definitions towards what is happening around them through …show more content…

(2004). Framing. Retrieved from http://www.tcw.utwente.nl/theorieenoverzicht/Theory%20clusters/Communication%20Processes/Framing/

Goffman, Erving. 1974. Frame Analysis: An Essay on the Organization of Experience. New York, NY et al.: Harper & Row

Fairhurst, G. & Sarr, R. 1996. The art of Framing. San Francisco: Jossey-Bass.

Scheufele, Dietram A. 1999. “Framing as a Theory of Media Effects.” Journal of Communication 49 (4): 103-22. http://sshsanantonio.org/en/media-effects/ https://masscommtheory.com/theory-overviews/framing-theory/ https://www.coursehero.com/file/11707925/Lecture-06-Language-and-the-Media/ http://www.rcmss.com/2015/ijpcs/december/Verbal Venom -Examining the Role of Vernacular Radio Stations in Conflict Management and Enhancing Peaceful Co-existence in Kenyan Society.pdf http://paperity.org/p/75492818/content-analysis-of-2015-election-political-advertisments-in-selected-national-dailies-of http://erepository.uonbi.ac.ke/bitstream/handle/11295/60705/A Comparative Analysis Of Framing In KenyanNewspapers’ Coverage Of People Living With Disabilities (a Case Study Of The Nation Newspapers And The Standard

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