Linear Model Of Communication
Theory of Communication
Communication (from Latin commūnicāre, meaning "to share") is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules.
1.1 communication models and systems used in businesses Models of communication refer to the conceptual model used to explain the human communication process. Communication models are systematic representations of the process which helps in understanding how communication works can be done. Communication models can sometimes encourage traditional thinking and stereotyping but can also omit some major aspects of human communication.
Methods and channels of communication to be used and the purpose of communication, must be considered before choosing a specific communication model. Models are used by business companies and other firms to foster their communication, explore their options and to evaluate their own situations. It is also used to understand how the receivers will interpret the message.
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Linear Model of Communication
Linear model of communication is a simple one way communication model. The message flows in a straight line from sender to the receiver. There is no concept of feedback. The only task that a receiver does here is to receive the message. Different models that follow linear model of communication are:
• Laswell’s Model
• Aristotle’s Model
• Shannon Weaver
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