Understanding Cultural Values

The aims of this individual assignment are to understand the theories of consumer behavior and to know the different cultural values between countries. I would choose two countries cultural value to make a comparison which is Malaysia and United State of America.

Every country has different cultural values. Cultural value is widely believed that what is desirable. By regulating the behaviour of these values influence, this specifies that the acceptable range of response. Behaviour of a useful way to understand the cultural differences is to understand the values by different culture. For example, American sociologist Robert K. Merton suggested that American society is wealth, success, power, and prestige of the most important value, but we

Research shows that even in rapidly developing countries, such as China and India; due to lack of basic sanitation still cause significant health problems, because the culture does not put such a high value on cleanliness. (Kurian 2002). In Malaysia, minister of

Firstly is about the footwear between Malaysia and United Stated. It is customary in many Asian cultures such as Malaysia, Middle Eastern and Indian as well, to remove footwear before entering the house. Rarely will you hear an Asian person telling you to leave your shoes outside before stepping into their house.

One of the reasons why Asians are insistent on taking their shoes off before entering the house is that there is a necessity to keep the house clean, as clean as possible. A lot of things are done on the floor in Asian cultures and it is essential to keep the floor spotless for hygiene purposes but in western such as United Kingdom, United State of America country they will not requests friends to taking off their shoes when entering house. They wouldn 't mind you are wearing shoes to entering their house but when you taking off your shoes they will confuse why are you taking off

Not wearing shoes indoors also serves as a mark of respect. .Moreover, it is not uncommon to find altars set-up in Asian households for religious or feng shui purposes. For those Asians who have an altar at home, the house is akin to a temple, a sacred, holy space; they tend to consider soiled shoes or even just shoes in the home as dirty or impure objects that could offend the gods or ancestors watching over their family. Besides that, in western country people they are not believe the religious or feng shui purpose that’s why they can wear shoes into the house without taking off the shoes.

Everyone, every culture, has their own unique customs and beliefs. Taking shoes off before going indoors is just one cultural norm that makes us Asians all the more intriguing and interesting.

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