Theories Of Disposition Theory

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Disposition Theory We live in a media world, where we have lots of media tools that enables us lots of facilities, such as connect, share information, learn, get entertained and etc. It is obvious that media is very strong tool that has great impact on its audience. Beside its many features, one of the most important features of the media is entertainment. Throughout the centuries a great number of studies done, lots of theories introduced in order to explain and learn media effects, its impact, its ability to manipulate and many other issues. One of the recent important theories that concentrate on enjoyment that media consumers get from media is Disposition Theory. As states Arthur A. Raney in his article, “Why do we like what we like?” considered as the main question that needed to find answer by social scientists (Raney, 2006, p3). What is Disposition Theory? The theory first theorized by Zillman and Cantor in 1972. Disposition theory mainly focuses on enjoyment that audience gets from presented entertainment. It is about viewers’ moral judgments about presented characters of the narrative and their enjoyment from those narratives. In other words, while watching particular narrative, viewer creates relationships with presented characters, and according to the flow of events and behaviors of the characters, viewer starts taking sides, and choose bad or good characters. Then viewer wants good things to happen to the characters that viewer like, and reverse to the bad
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