The first concept contains 2 words, which are “Fashion” and “Brands”. Each word is explained meaning and relationship below: Fashion is a popular style or trend, especially in clothing, footwear, accessories, makeup, hairstyles or furniture [Theories of Fashion Costume and Fashion History, Fashion-era] . The word “Fashion” is not just defined as only the latest or the most famous trend. Fashion is a distinctive and often inveterate trend in the style, which depict his or her personality and show his or her attitude to world and other people. There is another idea, said that fashion is something we deal with everyday. Even people who say they don’t care what they wear choose clothes every morning that say a lot about them and how they feel that day [What Is Fashion?, pbs].
Moreover, International Fashion Editor Cynthia Durcanin said that “Fashion is a state of mind. A spirit, an extension of one’s self. Fashion talks, it can be an understated whisper, a high-energy scream or an all knowing wink and a smile. Most of all fashion is about being comfortable with yourself, translating self-esteem into a personal style” [What Is Fashion?, pbs]. Also, we believe that Music, video, books, magazines, and television are inspirations for creating fashion and building a massive impact on what people wear. Searching further
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The name is used to distinguish one product or entire product range from its competitors such as BMW and Samsung. The brand name also can be used as a trademark as well [Brand Name, About.com Education]. A brand name usually consists of logo and tagline or other graphical figure in order to strengthen the brand image because the main purpose of branding is to differentiate the products and services of one product or business from those of competitors [Brand Name, About.com
Fundamentals of Fashion And Their Reflection In “The Next Black” Aaliya Gujral Unquestionably clothes are a prominent part of our lives. They help us express who we are and often represent our sex, occupation, age and social standing. Clothing has been used by humans for thousands of years, and comes in a variety of forms. It has evolved throughout the course of history to include more fabrics, patterns, styles and designs.
The modern day hipster is dedicated to image and impression management. Everything about the hipster persona is calculated down to the last detail. Race, social class, homes and neighborhoods, subculture, and consumerism are all elements that are essential to analyze and to explain the hipster identity. The modern day hipster adopts the lifestyle of a hip subculture but does not have the a priori knowledge that is associated with the term, hip. The modern day hipster emerges from the hip subcultures of the 1950s and 1960s with the Beboppers and the Beatniks whose lifestyles reflected how they wanted to live and not how they wanted others to perceive them (Leland, Chapter 6).
1970’s Fashion Earth day was first celebrated in United States in 1970. Hippies were primarily the ones who got Earth day passed by the government. Disco was very popular as well; People would go to nightclubs and strobe lights and mirror balls would be everywhere, the latest 70’s hits would also be playing. The Vietnam War, The Battle of Civil Rights and music affected a lot of the fashion in 70’s.
Hipster Influence in America The hipster generation was a group of individuals in America and now the whole world. The persons in this group usually adapt and try to fit within a particular subculture that is driven by the desire to know things before anyone else, eager to learn, see, and do things within that subculture. The hipster people try to remain within a culture to avoid the stigma that is associated with the name hipster.
The pop culture war referred to in the text was about the battle between the ASCAP (American Society for Composers, Authors, and Publishers, and BMI (Broadcast Music Incorporated) for the rights for publishing, the copyrighting of, and ownership for the royalties earned from the music. With the advent of rock ‘n’ roll, the introduction of plentiful and low-cost records, the mobility of portable radios, and the youthful following it garnered, traditional ways that people enjoyed music and entertainment began to change. The ASCAP and its members were negatively impacted by the popularity of radio over their artists’ live music/concert formats, while the BMI and its members benefitted from their music being promoted on the radio shows. Radio DJs exerted great influence with the kids who listened to their programs, along with have a greater control of which records would be popular, and which products they marketed on their shows.
Growing up I remember from a very early age being completely captivated by Fashion. My love for Fashion has continued to follow me from the early experiences of watching the red carpets of award shows and being completely infatuated with the ladies long gowns and the vibrant colors of the dresses. To following me through elementary school and loving Art and being able to put colors together to the people in my life always taking notice from an early age, this has continued to follow me all through my academic journey and even to where I am today.
In today 's society it is difficult to connect to someone on a personal level, but anime is doing just that. Anime is popular with many different types of people around the world and has been one of Japan’s most lucrative businesses since 1798 (Aoki). Anime and its subculture is misunderstood by most Americans, who are unable to recognize the allure of them. To comprehend this ever expanding subculture, people need to understand the enticement of anime, which is feeling connected to something bigger than themselves. Anime and its subculture is important to study because this particular subculture reflects where our entertainment videos and televisions is expanding to.
Fashion, or rather the fashion industry, is ageist, sexist, racist, fattist and fascist, but only in so far as today’s society is. This industry is merely an extension of capitalism, and as such its only concern is generating as much profit as possible. Trying to include and represent all different types of people is very low on its priority list, so it continues to perpetuate harmful societal patterns, be it on purpose or not. The most blatant case of sexism in fashion is that women in this industry are by and large models, while the more powerful and influential positions of designers, managers and directors are usually taken by men.
Beauty captures the eye in a split second. For many decades beauty has changed its meaning. Beauty changes due to style, size, and ethnicity. The outer appearance is what beauty is. There are ways to a person can change in order to become what society thinks beauty should be.
Brands are complex offerings that are conceived by organisations but ultimately resides in the consumers mind (De Chernatony, 2010). A brand thus signals to the customers the source of the products and services and protects both the competitor who would attempt to provide products and services that appear similar or identical (Aaker, 2004). Brands provides the basis upon which consumer can identify and bond with a product or service or group of products and services (Weilbacher, 1995). A brand is a specific uniqueness associated with a product or services that enables the consumers connect with it by easy identification through the name, slogan, design, logo, symbols, etc. of the organisation that produces the products or
Fashion never remains the same and with the advancements in technology fashion has become even more wavering. Fashion is highly influenced from the social, technological and economical changes. A series of events that replace current societal patterns with the
Fashion is essential to culture, it offers aesthetic forms in fields such as dress and clothing, philosophy and religion, music, habits and customs, through which individuals attach to, or demonstrate their difference from, various communities. As a cultural process, fashion is responsible for situating individuals within a constantly changing forest of objects, people, events, styles and practices to which they relate, about which they form opinions and which symbolically help to locate them within various social strata and communities. In this way, being 'in fashion ', indifferent to it or actively claiming to reject
Heraclitus once stated “the only thing that is constant, is change.” , nothing exemplifies fashion more than this statement. As a person that is constantly demanding herself to grow and change, fashion is the one thing that can keep up with me. It is the only constant in my life that I have a stable relationship with, due to its shape shifting nature which resembles mine. A part of change for me was always aspiring to be bigger, better, and bolder; I apply all of those concepts when it comes to fashion and design.
Fashion is my method of self-expression. The clothes we choose to wear gives us control over how others perceive us and affects how we feel about ourselves. From wearing black at the Golden Globes in support of the Time’s Up movement to the traditional Chinese Qi Pao, clothes can show solidarity without words or act as a way for us to connect to our cultural heritage. This is why fashion is important to me, because it allows me to tell a story about who I am and who I aspire to be. I have chosen to further my Management studies at the London College of Fashion because the MA Fashion Design Management covers themes essential for managing a successful fashion brand, which has always been a dream of mine.
In the contemporary living of the humankind in the 21st century, the popular culture plays a vital role in our own lives especially in youth. Hence, we future teachers and all adults must be more acquainted and involved in advancing our critical understanding to everything we read, watch and hear in all sorts of media than the youth to guide them properly in attaining more accurate and holistic knowledge inside or outside the classroom. As a student of Developments in education, I realized the advantage of how proper understanding Philippine cultures can contribute to effective teaching, because someday we will be in contact with Filipino children who will grow into adults of tomorrow. It will become essential for us, future teachers to have