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Theories Of Intercultural Communication

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Introduction In order to understand the foundation for success in intercultural communication initiatives, it is imperative that one has full conceptualization of the various sociological theories that define and shape and individual’s behavioral dynamics, thought processes, perceptions, expectation from society and societal expectations of an individual. One such theory is the structural functionalism which states that society is a system of independent parts and entities that interact and interrelate but of which each has needs to be met to maintain social order. As such, culture imposes certain expectations upon individuals who strive to conform to those expectations in an effort to maintain social order. Another theory that tries to explain …show more content…

For example, religious differences and inherent religious tensions between Jewish Israel and Islamic Saudi Arabia could spill into the fore. Moreover, as a result of religious beliefs regarding food, the Islamic and Jewish religions for example do not condone eating pork. Consequently, a power lunch or dinner with pork at the table could be reason for entrenched negative attitudes. Moreover, Chines culture requires measured and observational approach to engagement. This can lead to misunderstanding as it may be misconstrued as disrespect and lack of interest. Other stereotypes on national and cultural basis should also be discouraged. In conservative Islamic interpretations, women should also not greet men or look them straight in the eyes, which could be hard to fully comply with in today’s diverse and progressive corporate and organizational culture (Kinloch, & Metge, …show more content…

These highlight the differences that occur in communication in an intercultural context and setting. These include national cultures and differences and contradictions. Technology plays an integral role in providing communication solutions across contexts and regions. It is therefore key in creating understanding and trust in cross cultural communication. Intercultural communication has many challenges and potential for conflicts as could be expected when many differences and diversities interact. Such occurrences require serious organizational and individual efforts to solve and mitigate.

References
Davis, K. (2008). Intersectionality as buzzword: A sociology of science perspective on what makes a feminist theory successful. Feminist theory, 9(1), 67-85. Martindale, D. (2013). The nature and types of sociological theory (Vol. 11). Routledge. Carbaugh, D. (2013). Cultural communication and intercultural contact. Routledge.
Kinloch, P., & Metge, J. (2014). Talking past each other: Problems of cross cultural communication. Victoria University Press.
Maude, B. (2011). Managing cross-cultural communication: Principles and practice. Palgrave Macmillan.
Shachaf, P. (2008). Cultural diversity and information and communication technology impacts on global virtual teams: An exploratory study. Information & Management,

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