The media is able to influence the mind of audiences with certain news, ideas and events so that media gatekeepers play the role in filtering the media information and content and also to determine the information source. The gatekeepers could be individuals or group who in selecting and determining the news passes through the flow of information control before it transmitted to the audiences. The gatekeepers includes radio and television producers, editors of newspaper and magazines, advertisers, political groups and station owners. In mass media, there are certain news should have been printed on the front page of the newspaper which consider as main news or prime news thus the role of gatekeepers is to determine which news should be given priority in the media and delivered to the audiences. An example for this gatekeeper process are writing, selecting, editing, rejecting, placing and scheduling.
INTRODUCTION Language is the set of symbols through which consumers understand the world around them by consuming and at times themselves creating highly personalized messages on interpersonal and mass communication levels. Propaganda involves the production of ‘information’ as well as its dissemination. Christopher Simpson, in his classic book titled “Science of Coercion,” saw propaganda as a part of coercion . Propagandists use production and dissemination to manipulate the opinions of target audiences through propaganda by tailoring messages in the media to impact the connotation with which the target audience is bound to sway on a particular topic. In order to understand the impact of propaganda on a society and its effects on personal lives of a target audience, researchers need to study interpersonal communication theory and its association with propaganda.
Mass Media Mass media are diverse media technologies and public communication which reaching to a large number of audiences. They are a subset of mass communication, while we might tease the mass media elements from our definition of mass communication and discuss those elements, this job has essentially been done by McQuail (1983). (Rowland Lorimer, 1994) There are some examples of his definition and explanation of mass media. The first being that the mass media is a distinct set of activities that creates media content. (Rowland Lorimer, 1994) Judging from the statement above, I personally discover that it is a compilation of many sources.
There are a variety of platforms which can be considered as mass media, such as; newspapers, television, radio, magazines, books and online media. The global populace relies on such sources as points of information and reference. The mass media can also be a platform which addresses political or social issues and provides entertainment. There are certain trends which can be analysed when attempting
The propaganda model is a conceptual model in political economy advanced by Edward S. Herman and Noam Chomsky to explain how propaganda and systemic biases function in mass media. The model seeks to explain how populations are manipulated and how consent for economic, social and political policies is "manufactured" in the public mind due to this propaganda. The theory posits that the way in which news is structured (e.g. through advertising, concentration of media ownership, government sourcing) creates an inherent conflict of interest which acts as propaganda for undemocratic forces. The propaganda model views private media as businesses interested in the sale of a product—readers and audiences to other businesses (advertisers) rather than that of quality news to the public.
One of its main shares is frequently argued to be the government’s intervention. The latter deals with “the justifications of governments to interfere in the lives of its own civilian population- domestic interventions- and the activities of another nations- foreign intervention.” (iep.utm.edu). It might, also, alter the behavior of an individual or a society; particularly, concerning social and economic difficulties. According to the Cambridge dictionary, it is “the government actions to influence the way financial markets or particular industries
This can be rationalised by the public subconsciously becoming dependant on the signs and symbols created by the media (‘simulations of reality’), which subsequently makes the media a force that can be labelled as ‘hyper-real’ (Baudrillard cited by Kidd, 2001, p. 92) – as much as we know the media is influencing us, we will still be affected by it as the media perpetuates a consumer culture – always wanting more, relentlessly pushing boundaries. The constant bombardment of manipulative advertising for
The dominant control of the filters enables media writers or reporters to believe rather falsely that they report the news objectively. Firstly, by owning as many publications or TV channels as possible, information flow is controlled by governments, media giants or multi-national corporations. The aim of these
My discipline, which s Media and Cultural Studies, my major needs me look into the postmodern mass media productions and their behind values in culture. Which means, the content analysis is used to investigate the content of the Mass Media, although it has applications across a wider range of spheres – the analysis of historical documents, for example, mass produced urban culture, movies, advertising, pop music, and science fictions. And the interview should be introduced in usages, strengths and weaknesses in further elaboration. The method of content analysis enables the researcher to include large amounts of textual information and systematically identify its properties, such as the frequencies of most used keywords by locating the more
In accordance with Herbert I. Schiller, America’s media managers create, process and preside over the circulation of images and information which determine peoples’ beliefs, attitudes and behaviours. Audiences’ tastes, desires, and fears are manipulated by the media, creating a false sense of reality, delivering only certain information about an event or other. Paulo Freire said that the manipulation of human minds is an instrument of conquest, and mass media manipulation is an instrument used to control public