Theories Of Mass Communication

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Mass Communication is a channel which media use to transmit the messages to a large group of audience. Channels such as television, newspapers, radio, integrated marketing communications, magazines and billboards are used to convey the message.
Traditional media consist of print, television and radio. New media consist of interactive media, social media, digital television and E-commerce.
There are some ways that the media use to manipulate our thoughts; one way is through propaganda, priming and framing. Manipulation could be patterns of words, visuals or symphonic, in broadcast is an approach used to sway individuals.
Intentional fundamental motive that media wants to achieve is to define our perception of how the world works. Mass media theory in the past is often swayed and going unproven. Audience often banked on superstition and logical thinking to regulate the use of mass media.
Fundamentally, task that the theory performs, hypothesis that is proven will serve much through analysis.
Conglomerations are media business and various companies under one organization. Mediacorp and Singapore Press Holdings (SPH) two local conglomerates that own various businesses.
Mediacorp owns television, broadcast, print (Today- free newspaper), magazines, interactive media, productions and enterprises.
SPH has also print, which consist of the main newspapers for daily publication, interactive media, properties, productions and broadcast.
Lasswell (1948) has evaluated the media to

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