Stage 3 pointers us to the utmost latest interest surrounding the uses and gratification theory and that is the connection amid the reason behind why media is consumed and the attained gratification. UGT researchers are evolving the theory to be more prognostic and explanatory by linking the desires, goals, benefits, and costs of media consumption and usage alongside individual factors. (West & Turner,
In the following sections our choice of theories are presented and their relevance to the project, are discussed. The theories tend to provide us a guideline, which helps in relation to organize, select, and analyse our data. We have decided to use political, economical theories as well as a sociological theory, for the reason we aiming to obtain a broader image of the topic, not only one segment. Foucault Foucault theory of power is aiming to challenge the “mainstream”, Western concepts of the world and stimulate people to have a new way of comprehension about the notion of power and power relation. (Taylor, 2004) It advices an empirical analyses of power, with an analytical understanding rather than theoretical, where the perception of
To go a step further, in a case like creating a new strategic position in the organization, I believe that Leppitt 's Integrated Model works better. According to Leppitt (2006), the integrated model is better suited for strategizing regarding planning resources, the life cycle of the change and monitoring change metrics. The integrated model allows for the organization to plan from the ground up highlighted in step 3, which understands the vision and strategy (Felkins, Chakiris, & Chakiris,
Between films, television, novels, and the Internet, there are many different types of popular culture in which society is immerged. One might argue that studying pop culture is shallow and worthless, but this is debatable because most of what we do is shaped by pop culture in some way. Studying pop culture may allow us to understand trends in culture that can aid in other society-based careers, as well as study societal and power constructs with greater accuracy. As technology and media develops further and further, pop culture should be studied in academia, as it is a relevant way to examine the moral constructs of the society and understand trends in culture. In the future, if pop culture is included in academia with the same importance as other subjects, future graduates may be more in tune with society than ever
He believes some analysis is always better than purely descriptive work. With the pace with which technology changes and people have to learn-unlearn-relearn these thick descriptions could help scholars find patterns in acceptance and avoidance of technology and find differences and similarities in situations. As much as theories are important, where they come from is equally important. Only after knowing the roots of the theory it can be connected to the data and applied to other such situations and it also leads to incremental addition to knowledge. During longitudinal studies these thick descriptions could help researchers to build the correct picture of organization back in
The second effect is agenda setting. This is another reason why we might call dependency a "comprehensive" theory of media effects because it includes the theory of agenda-setting within its theoretical framework. Just like other effects, the effects of media agenda-setting should be intensified in times when the audience’s needs and dependency on media are high. Third is attitude-formation. Media shows us new people such as celebrities and political figures.
This research highlighted that media is a tool for neoliberalism in this new era which is basically controlled people’s mind. II. LITERATURE REVIEWS They are many types of media such as public relation, and advertising. Devereux noted in his book ‘Understanding
Finally, the third face of power according to Shapiro (2006, p.146) in his review of Luke's piece refers to the ability of a country to "manipulate" the agenda in order to get the desired outcomes. In Baldwin's view (2013), the last face of power is closely related to Nye's definition of power or Gramci's view of "hegemony" (Luke, 2005,2007). An example of this is the ability of the United States (US) to make other states embrace the "Washington Consensus" (Baldwin, 2013, p. 276). Because the concept of power remains controversial, the debates have stimulated scholars of IR to generate new terms of power, which means the concept is developing. We could not ignore that the heated conceptual debates have led scholars to develop several types of power, such as hard power, economic power, soft power (Nye, 1990,2002,2004,2007), compulsory power, institutional power, structural power, productive power (Barnett & Duvall, 2005), normative power (Diez & Manners, 2007), discursive power (Fuchs & Kalfagianni, 2009), network power (Grewal,2010), and smart power (Nye,
It identifies gaps in new knowledge and suggests new directions for future research. Reviews of research literature are carried out for several reasons: (1) to assess the state of current knowledge; (2) to assess what is not known - the gaps of knowledge; (3) to advance theory; and (4) to provide statements about the policy implications of research findings. Also, good literature reviews can make strong statements about the validity of theories and can stimulate
There are different understanding of mass communication processes involving the sharing of information from various sources using the media devoted to the public. Mass communication groups involved are: Presenter Presenters in mass communication as an important element of mass communication is the mass media. Presenter is the person who produced the message and the information provided by various individuals who produce the message content. Examples presenters including singer, songwriter, screenwriter, animator, journalist, presenter and media practitioners. A message Media that do the processing, storing, transmitting ideas, symbols, symbols of a message in the decision to come to an agreement with each other to process the message that the source of information.