The Agenda Setting Theory Of The Mass Media
The Agenda setting theory one of the most important theories of the Mass media, which tells the people what to think about but not, tells you how to think. Maxwell McCombs and Donald Shaw published this theory in 1972 at Public Opinion Quarterly, where they said that the media sets the agenda for the audience, and they organize and put the most important news or topics at first. (Davie, 2010)
In this theory, there is the sender, which is the mass media: magazines, newspaper, radio and TV stations. Also, there is a receiver, which is the audience such as people who watch the news on TV stations, the readers who read the newspaper, magazines, and listeners of the radio station. But there are no changeable messages between the sender and the
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Also playing with picture size and location as we see in the newspapers and magazines. And in videos with the length of the clip and the order of it as we see in the news and other television programs. (Ford, 2015)
The Agenda setting theory is a little bit similar to the Gatekeeping theory, but the difference between them is the purposes. The Gatekeeping theory controls the content while the Agenda setting theory tells what to think about.
As I mentioned before this theory it used in newspapers, magazines, news agencies, and TV channels. On the other hand, the newspaper and stations are also a victim of this theory because they get their news agenda from the news agencies order and agenda.
But this type of theory doesn't hurt or create any problems it just alerts the audience. And sometimes it shows the truth behind some of the issues. But sometimes it hides some important and sensitive facts or information. Also used to attempt to shape perceptions and response to mediated communications.
The benefits behind this theory are transmitting to the audience and attract them by grammar, production variables and more. And the sender who gets more benefits because they get the audience attention to make them buy, read and watches what they produce and
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(Ford, 2015)
The Telegraph newspaper it known for their honesty, and they usually don’t share or post any wrong information or news or do any kind of manipulation. In this case, they manipulated with the font size, and the picture location. Their intention was to attract the audience or the reader to the wedding picture by framing it as the most important thing that happened and to distract the
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