Theories Of The Knowledge Gap Hypothesis
Rana Hosni Ahmed Fouad 2012/3600
Communication Theories
CHAPTER TWELVE
“The Knowledge Gap Hypothesis”
Introduction
Communication theories book was written by Werner J. Servin and James W. Tankard, Jr who were both professors in the School of Journalism at the University of Texas at Austin. James was honored by The Association for Education in Journalism and Mass Communication as the 2006 recipient of the Eleanor Blum Distinguished Service to Research Award Theories as he devoted much of his life to promoting research in mass communication. Werner was a prominent journalism educator and photo-journalist who taught for journalism for three complete decades and who photographed many international historical figures. The chapter that will be discussed is named “The Knowledge Gap Hypothesis” The central idea in the chapter is the knowledge gap, the reasons behind it, how can it be decreased or eliminated, the effect of new technology on it and the criticism of its hypothesis.
Body
The first idea in the chapter talks about the information itself and how the misdistribution of it leads to the knowledge gap. Information is needed to take any political or fetal decision for example thus information and its equality in distribution plays a huge role in the future as it forms knowledge which is the motive behind all decisions. Mass communication plays a great role in delivering the knowledge to huge masses so it is expected to decrease the knowledge gap, but reality is difference as
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