Foyle Food Group Swot Analysis Essay
many different products, which is a tribute to their entrepreneurial nature and their aim of success.
The Foyle Food Group has also recently grown in the taking over in the past of Donegal Meats and Omagh meats. Back in February 2013, the Foyle Food Group bought a Gloucestershire abattoir. The factory is based in the south west of England and the Foyle Food Group paid £4 million pounds to buy the Ensors business out of administration, in turn saving around 130 jobs
There is a protein called keratin, which is extracted from the hooves of cows. This protein is a vital component which is used in the making of a special fire extinguishing foam, used by airports and fire rescue. As a result, the Foyle Food Group sells the cow hooves for a profit.
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This can reassure potential customer of their high quality of their products. Foyle Food Group is an active member of Business in the Community; this shows that they care for the community as they sponsor projects such as football matches and charity runs.
Winning award and have many achievements can help a company’s corporate image. In 2008 Foyle Food Group won The Fair Trade Pledge and also the International Investors in People Standard Award. The Groups employees also take part in their Christmas Toy appeal in which employees donate presents for underprivileged young people. Employees also take part in the Time to Read Programme where young people are read books and learn to read. All this enhances the Foyle Food Groups corporate image. This will also improve the company’s relationship with the local community and turn may improve overall sales.
In an attempt to improve the image of the organisation; Foyle Food Group have rebranded. The name Foyle Gourmet sounds sophisticated and elegant, this places a visage of higher quality produce which can lead to increased prices on their products but also gives the company a nice look to a potentially new customer, and this is extremely enterprising as it shows their willingness to try new things and successfully increasing profit
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