INTRODUCTION OF THE THEORY Cognitive dissonance theory is a theory that developed by Leon Festinger in the year of 1957. Leon Festinger was an American social psychologist. He is well known for cognitive dissonance and social comparison theory. He was born in Brooklyn New York City on May 8, 1919. Leon Festinger finished his high school life in Boy’s High School in Brooklyn and finished his degree in psychology in City College of New York in 1939.
This theory does suggest that:- 1) Dissonance is psychologically hard to motivate people who wish to achieve consonance. 2) In dissonance, people will try to avoid the information and also the situation that they think it will increase
This experiment has been used to exemplify the cognitive dissonance theory and the power of authority. In addition, the findings advocate the situational explanation of behavior rather than the dispositional one. The aim of this study conducted by Zimbardo was to investigate how readily
This idea is called by most theorists as cognitive consistency. As the research continues however, Leon Festinger introduced the idea of cognitive dissonance wherein a person experiences a psychological discomfort if the idea that was introduced to him/her does not support his/her current beliefs and values. Since there is a bulk of information introduced to the public, there is a tendency that people will try, in various ways, to make enlign this information to their current beliefs and values. This is where selective processes comes
Cognitive dissonance is the concept I chose from chapter thirteen. All three concepts I have chosen relate to the field I plan to go into after graduation. Before coming to Ashland, I was struggling with picking between psychology and social work as my major and I settled on psychology in a last minute decision. After realizing that psychology is not quite the field
Correspondence Theory, developed in the early twentieth century, asserts that a belief in truth is based on true facts, aligning with a modern understanding of the word ‘truth’. Surely, one does not initially associate the universe of George Orwell’s 1984 with the idea of truth. Winston Smith, the protagonist of the novel, works in the records department of the Ministry of Truth, where he rewrites the past to reflect what the Party wants the citizens of Oceania to believe. The irony found in Winston’s career is substantial; Winston is employed to replace the truth he so desperately attempts to discover. However, toward the end of 1984, Winston becomes content with the truth he finds within the party’s teachings, despite questioning these ideas before entering the Ministry of Love.
One’s self- concept is very general and changeable as we grow older their perception and uniqueness become much more organized, detailed and specific(Pastrorino&Doyle-Portillo, 2013). Self- concept also our beliefs about one’s own nature, unique, qualities, and typical behavior. Your self- concept is your mental picture of yourself. It is a collection of self- perceptions (
Cognitive dissonance theory has a long history in social psychology (O’Leary, n.d). Cognitive dissonance is consumed when a person holds two contradictory beliefs and or when having a belief that is unrelated with an action that the person has chosen unreservedly to present (O’Leary, n.d). With this situation, this is where the individual have feelings of discomfort and tries to change one of the beliefs or behaviors to keep away from being not consistent(O’Leary, n.d). Also, hypocrisy is a form of cognitive dissonance because it is introduced when the individual freely chooses to demonstrate a behavior that they do not practice themselves (O’Leary, n.d). The cognitive dissonance scenario I chosen to discuss is about a lady named Coral and
Cognitive Dissonance and Its Impact on Consumer Behaviour Abstract The theory of “cognitive dissonance” is of great importance in consumer behaviours and marketers have lots of interest in analysing the post purchase behaviour of consumers experienced by them. This paper has explored the factors that create cognitive dissonance in consumer buying decision making particularly among the consumer goods purchaser in the city area. Some of these are family status, religious value, customs, belief etc. the study also reveals the problems and identified probable solutions to overcome these problems. This article explores the implications of cognitive dissonance on varied aspects of consumer buying behaviour.