Customer Orientation Definition

Strengths As a new business, Rad Coffee already has been receiving a generous amount of feedback from customers. They have their very own unique theme and style. In addition to that, they serve specialty coffee and their own creation of a variety interesting blended drinks and sweet treats. They strive to make each visit a memorable experience for their customers. They are also vegan friendly, which could be a great factor to make Rad Coffee stronger than many other coffee shops.

They are focused on their suppliers such as coffee beans farmers and customers. Starbucks through the fair transition to keeping coffee beans market position and provide high-quality coffee as well as a comfortable place to customers enjoy Starbucks’ coffee and food. Also, Starbucks has involved a lot of community activities, so they are created a long-term relationship with the community. Moreover, Starbucks also focus on environment development. Such as cycling activities and water Conservation.

Cloud By using Cloud, Starbucks could set up a cloud-based coffee selling machine. It offers self-service. Customers can make their own coffee by selecting the coffee beans they like, the amount of sugar etc. It creates excellent customer experience to enhance customers’ loyalty. Moreover, this technology could keep track of its customers’ consumption patterns and buying behaviors.

Since they are out in the field interacting with customers and the competition, salespeople gather a lot of important information. Their organization can only make use of this information if it gets to the right people promptly, and this is done by salespeople communicating the information back. Companies often use customer relationship management software to facilitate the gathering and dissemination of information regarding customers and their preferences (Tanner and Raymond, 2010). The information that salespeople gather can help with future marketing efforts, custom marketing and product offerings, and product development. How does each type of salespeople create value?

This reinforces the intent on competitiveness as they have a control over their supply chain and create value throughout every step of the process. To decrease the complexity of the process, Starbucks has a set of suppliers that have specific locations to deliver their coffee beans to, allowing them to control the production. This is due to their highly-centralised processes that enables Starbucks to control their global networks. Another component of their value proposition is the service. The process of their customer service follows a pattern that is common to every Starbucks Coffee Shop in the world.

As we transform to achieve our vision, our culture must keep pace with our business needs and should reflect what our customers want and expect from us. However, an identifiable gap exists between the stated culture of a company, where companies want to be and the actual culture, the behaviors employees actually display. We must rely on our leaders to help bridge that gap and drive the desired cultural shift by employing the techniques that help drive organizational culture such storeytellting and focused recognition. (Clampitt

Question 1 answer: Customer relationship management is mainly about building relationships with a company’s targeted profitable customers and maintaining that relationship through delivering customer value, as in how a consumer perceives a certain product and values it enough to buy it rather than buying the competitor’s product, and delivering customer satisfaction where the product meets the exact expectations the consumer had actually expected from the product or more, but not less. Companies can build customer relationships at many levels, depending on the nature of the target market (Kotler and Armstrong, 1988). Companies with many low-margin customers can develop basic relationships by which a company doesn’t get to know it’s consumers

1. Explain to Mrs. Wen what CRM is and how CRM is different from traditional marketing. Customer Relationship Management (CRM) is a term that refers to practices, technologies, and strategies that organizations use to oversee and analyze customer interaction and information. This is done through use of the consumers’ lifecycles, with the objectives of enhancing business relationships with customers, helping with customer retention, and increasing profitability. It is basically a system created by the company to interact with its customers effectively and efficiently.

Introduction We have various cafes, coffeeshops and coffeehouses that serves the general audience with food and beverages. Each franchise and outlets have their own purpose and business direction which will affect the type of environment and direction they are in. The general purpose of a Coffeehouse chain is providing a public place specializing mainly in food and beverages with informal entertainment.. Certain powerhouses of coffeehouse chains we can see around the world would be Starbucks, The Coffee Bean And Tea Leaf, Coasta Coffee and so on. With the influx of small coffeehouse chains due to the change of the audience dynamics be it age group or interest, there will be competition amongst these powerhouses of coffeehouse chains and these

The threats in the operating environment can also be overcome by differentiating products offered at Starbucks from those of the competition in terms of better quality, impeccable service delivery, and augmenting customer service and quick response to queries. Developing a huge social media presence and offering product information and pricing through social media is the other strategic recommendation for Starbucks aimed at accessing a large audience and meeting the needs of technology-savvy generation that forms a huge bulk of Starbucks clientele (Hajli, p. 112). This will allow Starbucks to increase its physical and online market reach and expand the information on the company overcoming challenges on physical