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Essay About Skin Whitening In The Philippines

1591 Words7 Pages

This study came about because of the researcher’s curiosity with the Filipinos obsession with skin whitening/lightening. Skin bleaching products - such as skin whiteners, skin brighteners, skin lighteners, skin toning creams, skin evening creams, and skin fading gels, - are usually applied to the face or body for the very purpose of whitening, brightening and or lightening skin. These products can be found in every drug store and department store in the Philippines, thus, putting this country in line with Ghana, India, Jamaica, Japan, Kenya, Mexico, Nigeria, Pakistan, Saudi Arabia, Senegal, Tanzania, Uganda, and USA - where the skin bleaching industry is striving (Hunter 2007).

The Bleaching Syndrome
Colonial mentality, according to Rondila (2007), still exists within the society of the Philippines. Once a colony of Spain and then of United States of America, Filipinos became victims of different forms of racial discrimination, one …show more content…

Hunter (2007), on the other hand, states that Colorism is part of a system of racial discrimination, which operates in two levels, race and color. The first level of discrimination, the racial category, is when regardless of physical appearance, a marginalized race or ethnic minority is still subject to certain kinds of discrimination, because of their race. The second level of discrimination, Colorism, is all about skin color. People with a darker skin tone experience discriminations simply because of the color of their skin. These two levels are distinct, but are connected still – racism is just a “larger, systemic, social process” and Colorism is a manifestation of such (Hunter

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